2022

The article considers the importance of social technologies that affect, in fact, all aspects of social phenomena, established their cumulative effect, which is expressed in the constant enrichment of social experience, implementation of effective activities (including management), increasing knowledge, skills, strategies, reusability algorithms for solving typical social problems. A number of reasons have been identified for which social technologies in public administration are becoming increasingly important, namely: 1) in the context of social development, under the influence of globalization, digitalization of public life and immanent network socio-economic links social management; 2) the socio-technological tools are growing rapidly, which allows us to hope today for its organic integration into the network of both social and information technologies of any type organizations; 3) the spread of modern information and communication technologies with their ability to influence the mass public consciousness. The results of decentralization reform in Ukraine are considered as an example of strategic changes in the organization of social life and the basis for the use of social technologies in local community management. The conclusion was made about actualization of social technologies' application in public administration, caused by: 1) orientation on optimum forms of social system existence, its efficiency, rationality; 2) the need to create dynamic social systems that are characterized by balanced relations within the system itself and the harmonization of relations with other systems; 3) the need to implement social creativity; 4) social necessity in the planned, projected and managed development of social systems and processes; 5) social necessity in overcoming the spontaneous development of social processes and ensuring their orientation in the field of meeting social needs; 6) the public need for purposeful change and development of social systems and social processes; 7) the social need to reduce the level of social disorder and instability; 8) necessity to use digital instruments in managing social life; 9) the social need to implement the constructive nature of social processes.

2022

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