Видання НТУ "ХПІ"
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Документ Directions of development of time management skills of higher education students in the process of professional training(Національний технічний університет "Харківський політехнічний інститут", 2024) Vorobieva, YevheniiaThe article highlights the peculiarities of developing time management skills for modern professionals. It is also analyzed that success in educational activities depends on successful time planning by students. The basic concepts on which the use of time planning technologies is based are defined. The article contains the author's own interpretation of the directions of development of time management skills in higher education students in the process of professional training.Документ The role of psychological knowledge in marketing communications(Національний технічний університет "Харківський політехнічний інститут", 2023) Vorobieva, YevheniiaThe article highlights the peculiarities of implementing the results of psychological research for the development of marketing. It is also analyzed that psychological knowledge has a direct impact on the effectiveness of marketing communications and advertising. The basic principles on which the use of triggers in marketing communications is based are defined. The article contains the author’s own interpretation of the directions of development of the marketing psychologist’s activity in modern conditions.