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Документ The stock market of Ukraine and its relationship with stock markets of the world using the example of correlation of stock indices(Національний технічний університет "Харківський політехнічний інститут", 2024) Serhiienko, Olena; Poliakova, Tetiana; Savchenko, RomanThe work provides a brief definition of the stock market and describes its role in the e led. For introductory purposes, a list of the world's most famous stock exchanges is provided, with an emphasis on the peculiarities of their history and activity. Stock indices are described as a result and consequence of stock exchange trading, some of the most famous of them are listed. The transition to the stock market of Ukraine with its operators (exchanges) and indices is underway. The question arises about the existence of dependence between stock indices of Ukraine and stock indices of other countries of the world. It is proposed to use correlation analysis in order to find and confirm the existence of links between indices, and a brief description of the analysis is provided. An overview of the data collected for calculations is given. The results of the work are a list of correlation coefficients for pairs of stock indices, which confirm the idea of certain dependencies between them.Документ Mechanisms of using foresight methods to increase the efficiency of innovative marketing(Національний технічний університет "Харківський політехнічний інститут", 2024) Poliakova, Tetiana; Mekhovych, KaterynaThe article considers some of the theoretical issues regarding the methods of using the Foresight technology in determining the formats and mechanisms of strategic forecasting. This is a relevant topic from the point of view of the revival of the economy of Ukraine. The essence and structure of foresight methods are considered, their features are highlighted. Various approaches to defining this definition are presented. The proper interpretation of the concept of "foresight" is proposed as a special unifying technology for forming priorities for the strategic development of countries, regions, and enterprises and society, which allows to unite all interested parties on the basis of a transparent vision of possible development scenarios and agree on the most expedient option from the point of view of risks and the most effective from the point of view of economic consequences. Separate attention is paid to the tasks of innovative marketing. The connection between innovative marketing and the methods of foresight technologies is substantiated. The characteristics of innovative marketing are given. The article substantiates that the use of foresight methods will have an additional effect in marketing research and will significantly affect strategic planning. It is proven that such a mechanism will ensure transparent interaction within the triple spiral and with society. In turn, such interaction will give impetus to the achievement of the country's strategic goals in the economy, social sphere, and public policy.Документ Digitalization as the basis of the EU economic policy in creating a single international digital market(Національний технічний університет "Харківський політехнічний інститут", 2024) Mekhovych, Serhii; Poliakova, Tetiana; Kuzmynskyi, KostiantynThe article deals with topical issues related to the creation of a single international digital market. The conditions in which Ukraine's industrial complex will have to operate in the near future are influenced by globalization. The European Union (EU) actively supports and develops the digital economy as a basis for the development of all sectors of the regional economy. The EU's economic policy promotes the digitalization of societies in the EU member states and aims to facilitate the development of a single digital market and the eventual creation of the EU Digital Union. The creation of a single digital market is one of the main prospects and challenges for the European Union. Digitalization has created a world without borders, and its implementation requires a new form of governance based on its specific characteristics. This process requires addressing a number of practical and political issues in the economic and trade relations of the international community.The most influential factors in these processes are digital transformation, the pandemic, and military conflicts. The article provides brief information on the essence of these processes.Публікація Development of methods for planning the cost of industrial production and ways to reduce it(Національний технічний університет "Харківський політехнічний інститут", 2024) Chernyshenko, O.; Kobeleva, Tetyana; Poliakova, T.In the current market economy conditions, the effectiveness of industrial enterprises largely depends on their ability to compete, which is closely linked to the cost of production. In this context, the planning of industrial goods' costs becomes a key aspect that influences pricing, profitability, and consequently, the stable financial position of the company. The relevance of developing effective cost planning methods and finding ways to reduce them is undoubted and driven by the need to increase competitiveness in domestic and international markets.