Фактори, що впливають на визначення інвестиційної привабливості та вартості бізнесу

Abstract

It is revealed that the investment attractiveness of the company is affected by many financial and non-financial factors. However, the significance of each factor depends to a large extent on the industry in which the company operates. To determine the significance of each factor and the development of weighting factors, statistics were used for 4 companies in the metallurgy industry, shares of which are quoted on international stock exchanges for 2017, obtained from open sources. The main factors influencing the estimation of the company's value are determined, and on the basis of empirical research the correlation between the value of these factors and the value of the companies of the metallurgical industry is determined. The most significant financial indicators were determined by the return on equity and the growth rate of the company. The value of the correlation coefficient was 0.94 and 0.85, respectively. The most significant non-financial factors were the quality of enterprise management and the level of risk. In this case, the market valuation of the company is related to a direct correlation with the quality of management (0.82) and the inverse correlation relationship with the level of risk (-0.7). Between the value of investment attractiveness and the market value of the enterprise and the return on assets and the market share of the enterprise, correlation communication of average strength was determined - 0.54 and 0.36 respectively.