Досвід впровадження соціальних інновацій в готелях Одеси і області

Abstract

The article emphasizes that innovations in the hotel business cannotbe reduced to the use of progressive information technologies and the introduction of services. It should include a whole range of innovations that relate to the sphere of management, starting with the management of quality, finance, personnel and ending with the elaboration of long-term development strategies. At the same time, without government support, neither hotel management nor staff can fully realize the available potential. The experience of introducing of social innovations in hotels in Odessa and Odessa region confirms this. Marketing promotion of the idea of service socialization will contribute to the fact that domestic hotel enterprises will become more accessible and attractive for a new segment of potential customers.