Инновационные подходы в совершенствовании рекламной деятельности

Abstract

Traditional approaches to perfection of advertising activity are focused on its understanding only as an element of marketing.The same time as experience shows it is impossible to solve this problem without a recognition of advertising activity as a multifactorial complex system. In the point view of orientation to system approach in the article it is offered the using of the mathematical methods taking into attention to the opportunities of the multiprobable approach to the development of an advertising policy.