Modern methods in enterprise development management

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dc.contributor.authorDrepin, Ivan
dc.date.accessioned2025-02-13T09:27:45Z
dc.date.issued2024
dc.description.abstractThe research proposes to use digital marketing in enterprise development management. Analyzed the advantage and opportunity of using digital tools to achieve business goals. Particular attention is paid to the development of a management model based on digital marketing, as well as methods for assessing the effectiveness of its application.
dc.identifier.citationDrepin I. Modern methods in enterprise development management [Electronic resours] / Ivan Drepin ; scientific advisor Natalya Turlakova // An Innovative Model of Research Projects Aimed at the Integration of Ukraine into the European Scientific Space. : [bk. of abstr.] an Annual Intern. PhD Conf., April 11, 2024 / National Technical University "Kharkiv Polytechnic Institute". – Electronic text data. – Kharkiv : NTU "KhPI", 2024. – P. 56-57.
dc.identifier.orcidhttps://orcid.org/0009-0005-1148-6899
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/86100
dc.language.isoen
dc.publisherNational Technical University "Kharkiv Polytechnic Institute"
dc.subjectenterprise management
dc.subjectdigital marketing
dc.subjectmanagement models
dc.subjectcompetitiveness
dc.subjectefficiency
dc.titleModern methods in enterprise development management
dc.typeArticle

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An Innovative Model of Research Projects Aimed at the Integration of Ukraine into the European Scientific Space. 2024