Зовнішньоекономічна політика України та її вплив на стан внутрішнього споживчого ринку

Abstract

Foreign economic policy is an important part of the economic policy of government. This fact causes its influence on development of the national economy in whole and consumer market in particular. Although there are many researches in this field and scientists look into foreign economic policy from different standpoints, influence of foreign economic policy on consumer market performance has not yet been suffi ciently explored. The purpose of the present article is to develop recommendations for the analysis of foreign economic policy effectiveness with the aid of the assessment of the state of consumer market. In the study of influence of foreign economic policy on consumer market performance it is suggested to focus on meeting the demands of consumers and competitive ability of domestic producers in the domestic market. Realization of the demands of consumers through the production of domestic goods of good quality is estimated as a priority from the perspective of social development of the country and webeing of the population.The strategic map was made, a set of strategic goals of foreign economic policy of the state concerning influence on domestic consumer market was developed. A set of core indicators of consumer market performance reflecting degree of achievement of strategic goals was determined for assessing the effectiveness of foreign economic policy. The indicators include the share of imported goods on domestic consumer market of Ukraine, an index of dynamics of import and indexes of dynamics of foreign direct investment in economy of Ukraine. These indicators were calculated for basic branches of industry which provide meeting the needs of the population on consumer market. The calculations that were done and analysis of indicators led to the conclusion that positive results in achievement of strategic goals occur only in the area of food commodities and printed product among reviewed market segments. In other areas we stated to date negative tr ends that require the use of import substitution policy tools. Government targeted support measures aimed to increase production and innovative development of the national business by creating conditions for the attraction of foreign investment, as well as import tariff quotas and techn ical standards for goods that are being imported are the most important of these tools.