Перегляд за Автор "Maslak, M. V."
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Документ Commercialization of intellectual property objects in industrial enterprises(ТОВ "Консалтингово-видавнича компанія "Ділові перспективи", 2022) Pererva, P. G.; Maslak, M. V.Іntroducing the results of innovative activity into economic circulation is one of the essential characteristics of an effective industrial enterprise. Commercializing intellectual property objects involves coordinated production and commercial activity, adopting and implementing scientifically based decisions. This is necessary to successfully pass an intellectual product through all stages of its life cycle. The purpose of this study is to form market processes for commercializing intellectual property objects at industrial enterprises, finding the most effective option for their introduction into economic circulation. The theoretical investigation of the problem made it possible to identify and analyze various possible conceptual approaches to commercializing intellectual property in an industrial enterprise. Among them are market push, market pull, engineering, and reengineering commercialization models.Документ Communication as a social phenomenon in the international economic relations(Львівський інститут ПрАТ "ВНЗ "Міжрегіональна Академія управління персоналом", 2019) Novik, I. O. ; Maslak, M. V.; Herashchenko, J. M.Документ Concepts of intellectual property management at industrial enterprises(Луцький національний технічний університет, 2022) Maslak, M. V.The concept of "intellectual property management" is defined, which is fundamentally important for understanding its scientific and practical significance and its use in solving the problems of the domestic economy, especially in the period of its transformation and construction of the knowledge economy.Документ Current state and prospects of development of the tractors market in Ukraine(Miskolci Egyetem Gazdaságtudományi Kar, 2017) Pererva, P. G.; Maslak, M. V.; Poberezhnyi, RomanThe article contains a detailed analysis of the current state and prospects for the development of the production of tractor equipment in Ukraine. The marketing characteristics of the tractors market in Ukraine and the Russian Federation are considered. The technical and economic indicators of the work of the leading Ukrainian manufacturers of tractor equipment are investigated. In particular, the authors studied in detail the development prospects of the Kharkov Tractor Plant.Based on the research carried out by the authors, a number of innovative measures are proposed, the implementation of which can lead to a drastic change in the market condition of domestic tractor construction. These proposals are mainly related to the state and legislative support of tractor-building at the national and regional levels and can be summarized as follows.Документ Economic determinants of intellectual property development in Ukraine(2021) Schwodiauer, Gerhard; Maslak, M. V.A detailed analysis of the negative trends in the development of intellectual property has been carried out, which create significant risks for Ukraine to lag behind technological leaders, reduce the independence and competitiveness of the economy, and devalue domestic investments in science and technology. The main ways of commercialization of intellectual property are determined: the use of intellectual property rights in one's own production; the introduction of rights to objects of intellectual property rights in the authorized capital of the enterprise; transfer (sale) of intellectual property rights. Emphasis is placed on the need to use as an objective criterion for determining the market value of an intellectual property object using the economic effect that the user of this property expects to receive within a certain period of time.Документ Features of the intellectual property management process(Teadmus OÜ, Estonia, 2023) Maslak, M. V.It has been proven that startups are companies created on the basis of the introduction of one technology. Due to the narrow range of intellectual property objects available to a startup company and there is no need for a separately developed intellectual property management strategy. Thus, we see a difference in approaches to managing intellectual property not only between organizations from different spheres and forms of economic structure, but also within the designated groups. Therefore, a special approach to classification according to the principle of interconnection is needed.Документ Formation of economic and legal measures for the development of the market of intellectual property objects(ПП "Технологічний Центр", 2023) Maslak, M. V.; Pererva, P. G.The problems of intellectual property market development have been investigated. It is proved that without the successful functioning of this market it is impossible to ensure the innovative development of the country. The characteristics of the intellectual property market, as well as the factors restraining its development, have been determined. The most important of them are significant volumes of outflow of Ukrainian scientists to foreign countries, low quality of Ukrainian patents, high level of counterfeiting and piracy, corruption pressure on the development and use of intellectual property, insufficient level of material support, etc. Therefore, the purpose of this study is to develop measures to strengthen the factors that contribute to the development of the intellectual property market and reduce the negative impact of factors on the Ukrainian technological market. To achieve the goal, it is proposed to introduce organizational and legal measures to improve the working conditions of employees of the main scientific institution of the country, the National Academy of Sciences (NAS) of Ukraine, the institutes of which produce most intellectual developments, as well as to form special financial and material mechanisms to support innovation at the expense of budget funds. Using the example of reforming the institutes of NAS, according to the proposed measures, proposals have been formed to preserve scientific personnel, intensify the cooperation of scientific institutions with business, built on the interest of all parties in the field of technology commercialization. Counteraction to counterfeiting is proposed to be carried out taking into account a more accurate calculation of the commercial risks to which business entities are exposed in the manufacture and use of innovations. It is recommended to strengthen the level of legal protection of exclusive rights. Legislative initiatives on the development of the intellectual property market have been formed, which relate to changes in patent legislation regarding utility models and bringing it to EU conditions.Документ Formation of efficiency factors in the use of intellectual property(Вінницький національний технічний університет, 2023) Maslak, M. V.A study of methodical approaches to determining the effectiveness of the use of intellectual property at enterprises was conducted. The matrix of the formation of external and internal factors of influence on the performance indicators of intellectual property objects at enterprises is proposed.Документ Formation of intellectual property management approaches(2022) Maslak, M. V.It has been proven that the management of intellectual property is the use of objects to achieve specific tasks within a certain period, and not some abstract action related to intellectual property. In this case, the primary task is to determine the ultimate goal, to achieve which the object will be used. Increasing consumer demand, improving quality or technical characteristics - all this is achievable as a result of competent management of the process of creation and use of intellectual property elements.Документ Formation of stages of management of intellectual property in an industrial enterprise(2023) Maslak, M. V.Under the concept of “intellectual property management”, it is proposed to understand an integrated system of training and providing various levels of management for effective planning, control and management decision-making regarding intellectual property objects. It is designed to ensure the coordination, interaction and consistency of individual management elements to achieve the strategic goals of the enterprise and its effective operation.Документ Formation of the mechanism of commercialization of intellectual technologies on the basis of the functional approach(Bydgoszcz University of Science and Technology, Poland, 2021) Pererva, P. G.; Maslak, M. V.; Kobielieva, A. V.The results of the research carried out make it possible to identify a certain pattern, which manifests itself in the timing of fundamental and applied scientific research. Most often, fundamental research is ahead of applied research, which affects the terms of commercialization, which can be carried out only some time after the completion of fundamental research. In some cases, society even exerts an inhibitory effect on the process of carrying out fundamental scientific developments to create practical opportunities for the application of fundamental scientific developments.Документ Intelligent technologies as a factor of sustainable development of the enterprise(Видавничий центр Київського національного університету культури і мистецтв, 2023) Maslak, M. V.Ensuring the conditions and principles of sustainable development, in our opinion, is possible only on an innovative basis using modern smart technologies. The task of intelligent technology is to identify physical, chemical, mechanical, commercial, social, ecological and other laws of the nature of the transformation of processed environments from one type to another in order to determine and use in practice the most effective production processes.Документ Intra-firm technology transfer as a factor of sustainable development of industrial enterprises(Національний університет "Львівська політехніка", 2017) Sikorska, Małgorzata; Pererva, P. G.; Maslak, M. V.Technological processes of machine-building enterprises are quite specific, characteristic only for this sector and are virtually absent from all the others. In recent times, scientists and developers of technology products in the engineering industry increasingly focused on development of unconventional technologies, the possibility of the development of which is based on significant achievements in fundamental and applied research.Документ Intra-firm technology transfer: the concept and essence(Національна академія Національної гвардії України, 2016) Pererva, P. G.; Maslak, M. V.Документ Management of intellectual property rights as part of the intangible assets of the enterprise(2022) Maslak, M. V.; Pererva, P. G.The article considers the problems of accounting for intellectual property as part of the intangible assets of an industrial enterprise. It was determined that the problems of development and management of the processes of creation, distribution, use, protection and protection of intellectual property around the world are becoming extremely important and relevant today. It has been proven that the importance and relevance of intellectual property management are determined by two important factors: a) competing enterprises will not be able to fully reproduce the intellectual and innovative technologies used by this enterprise in its production activities; b) intellectual property is of commercial value to the company-owner, as it can be used as part of goods and services. An enterprise may allow third parties to use certain types of its intellectual property, but a system of licenses or other legal restrictions protect this initial exclusive right of the given enterprise.Документ Organization of marketing activities on the intrapreneurship(Wyższa Szkoła Ekonomiczno-Humanistyczna, 2018) Pererva, P. G.; Nagy, Szabolcs; Maslak, M. V.The article deals with the theoretical study of the category of "intrapreneurship" (internal business). It is proved that internal business is conducted in two main directions: in the field of strategic management and entrepreneurship. It is proposed to conduct research of the organization of marketing activities using the theoretical and methodological provisions of the intrapreneurship. It is determined that the organization of marketing activity on the basis of intrapreneurship is a rather complex production-technological system, which is implemented in practice in specific organizational mechanisms. Organizational mechanism of marketing activity in general is an interconnected set of economic relations, principles, methods and forms of organization of the creation, implementation and practical implementation of marketing programs and projects. Attention is drawn to the fact that the communicative effectiveness of organizing marketing activities on the basis of intrapreneurship is the result of an adequate response to changes in the external environment, reflects increased opportunities for reception, understanding, assimilation, use and transfer of information, willingness and ability of intrapreneurship to contact potential consumers and the public, influence on them, to push for appropriate actions, taking into account changes in the macro level.Документ Organizational aspects of management of models of commercialization of intellectual technologies(Higher School of Social and Economic in Przeworsk, Poland, 2022) Pererva, P. G.; Maslak, M. V.; Kobіelieva, A. V.The analysis of modern management concepts indicates the need to implement approaches and principles ensuring the integrity of the research object as the social, ecological, and economic system, which is a separate enterprise or region. Such approach allow to consider issues as complex at each level and identifying risks, making forecasts regarding changes in the environment, evaluating opportunities for development and ensuring an acceptable life quality for people, the human development level in terms of natural resource and environmental limitations and other local and global challenges. Currently, the need to accumulate human intellectual efforts is becoming more and more obvious. It forms a new paradigm of its existence in the conditions of non-antagonistic self-development and coexistence with the surrounding world, economic interests’ subordination to interests of ecological expediency and social responsibility. Therefore, it is necessary to form a new management paradigm with worldview level emphasis and basic values that combine environmental, economic, social, and political aspects. This monograph based on the authors research results, which developing the ideas of the sustainable development transition necessary, and basics of a green economy and a socially oriented market economy. The presented materials have both applied (theoretical and methodological) and didactic value, as they demonstrate the implementation conditions and features of effective management’s tools and methods to solve urgent development problems of enterprises, activity spheres and territories. Therefore, it will be essential and useful for enterprises’ managers, local self-government bodies, scientists and university students.Документ Research of sources, factors and methods of efficiency of use of intellectual property objects(OKTAN PRINT, Czech Republic, 2023) Maslak, M. V.It has been proven that the most important types of effects from the use of intellectual products are economic (value indicators), scientific and technical (novelty, usefulness, reliability), market (demand, supply, price), social (social results) and environmental (indicators of the physical state of the environment). The integral economic effect from the implementation of intellectual and innovative projects is defined as the sum of all these types of effects. Thus, the integral economic effect of applying the results of scientific research and development includes all the components of reproductive development.Документ Stages of drawing up innovative projects(Національний технічний університет "Харківський політехнічний інститут", 2023) Maslak, M. V.; Pererva, P. G.It has been proven that the development of innovations requires a certain potential for new thoughts and proposals, so all developed countries invest heavily in supporting young scientists and their development. An important aspect in the development of innovations is their commercialization.Документ The impact of goodwill on the cost of TNCS: current approaches to evaluation(Кременчуцький національний університет ім. Михайла Остроградського, 2021) Maslak, M. V.; Bala, Volodymyr; Yakovenko, Yaroslava; Szabolcs, Nagy