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Документ Development of a system of motivation for employees of the marketing department of the enterprise for product promotion using tools of informational interaction of virtual space(PC Тесhnology сеntеr, 2023) Raiko, Diana; Shypulina, Yuliia; Vasyltsova, Svitlana; Oborina, Anastasiia; Fedorenko, IrinaThe work considers the problem of developing an approach to increase the motivation of employees of the company's marketing department to promote products (websites) to partners and consumers in the virtual space by using marketing tools of information interaction. Approaches to improving the enterprise management system and increasing its business activity were proposed. The first one is for the formation of well-founded proposals for the development of a system of motivation for marketers in the promotion of products according to the point evaluation system on a certain number of sites where information about the company's activities is posted. The second is to develop recommendations for product promotion by marketers in the virtual space to increase the business activity of the enterprise. Methodical recommendations were proposed, in contrast to the existing approaches, based on the implementation of the motivation system of marketers (link builders and attrichers). Characteristic differences are the substantiation of the employees' motivation to promote the company's products (websites) and the improvement of the structure of the outriggers department. This is due to the introduction of a system of subgroups managed by outriggers under the chairmanship of a team leader. The features that made it possible to solve the mentioned problem are that according to the results of the work of each subgroup, all participants can receive bonuses, motivating each other to work more fruitfully. It was determined that such a system, using the example of outriggers, is the most successful for the sustainable development of the site. The motivation system is used in practice and consists in dividing all the indicators of the site and assigning them the corresponding points, according to the most important criteria. The results are explained by the fact that the better the site's indicators, the higher the score will be given, the higher the bonus will be for the fulfillment or over-fulfillment of the plan by the outreachers. On the other hand, the site will receive better and more diverse links, which is also an important factor for search engines.Документ Ensuring the economic efficiency of enterprises by multi-criteria selection of the optimal manufacturing process(Production Engineering Committee of the Polish Academy of Sciences, 2020) Kotliar, Alexey; Basova, Yevheniia; Ivanov, Vitalii; Murzabulatova, Olena; Vasyltsova, Svitlana; Litvynenko, Mariia; Zinchenko, OlenaTechnological assurance and improvement of the economic efficiency of production are the first-priority issues for the modern manufacturing engineering area. It is possible to achieve a higher value of economic efficiency in multiproduct manufacturing by multicriteria optimization. A set of optimality criteria based on technological and economic indicators was defined with the aim of selecting the optimal manufacturing process. Competitive variants and a system of optimization were developed and investigated. A comparative analysis of the optimality criteria and their influence on the choice of optimal machining processes was carried out. It was determined that the batch of parts made an impact on the selection of the manufacturing process.Документ Guidelines to complete the course work from the course "Project management in marketing"(National Technical University "Kharkiv Polytechnic Institute", 2024) Vasyltsova, SvitlanaAt the present stage of market economy development in developed countries, the use of project management has become a standard of professional business activity. The impact of project management is particularly noticeable in connection with the development of information technology. Today, the "world of project management" unites national and international organizations ‒ investment, industrial, consulting and engineering firms, and government agencies. Congresses and symposia are held, magazines, books, textbooks are published, software is created, etc. In the process of Ukraine's transition to market economy, the use of project management is becoming increasingly important, which requires the training of highly qualified specialists in this field. The purpose of the course work in the discipline "Project Management in Marketing" is to develop students' abilities to provide: effective substantiation of project decisions and management of project activities based on the use of specific methods and tools that ensure the achievement of project goals; comprehensive analysis of project indicators and identification of ways to optimize them; generalization of experience in project management in order to determine the methodological and practical directions for their further implementation.Документ Lecture notes in the discipline "Project management in marketing"(National Technical University "Kharkiv Polytechnic Institute", 2024) Vasyltsova, SvitlanaThe lecture notes for the discipline "Project Management in Marketing" are developed in accordance with the educational and professional programme in the speciality 075 "Marketing". While studying this discipline, students will get acquainted with the key stages of the project life cycle, including the stages of initiation, planning, execution, control and completion. Particular attention will be paid to the development of a project marketing plan, defining its goals, audience and competitive environment. The course also covers important aspects of communication project management, including communicating with stakeholders, building a project team and ensuring effective communication within the team. Students will also learn about risk management strategies, which will allow them to anticipate possible problems and risks during the implementation of a marketing project and develop an action plan to avoid or reduce their impact. The purpose of the discipline "Project Management in Marketing" is to study and master the principles, methods and tools of project management with a focus on the marketing aspect. The main objectives of this discipline include understanding project management, developing marketing project management skills, applying marketing research methods, effective use of marketing tools, managing communications and stakeholder engagement, analysing and evaluating the marketing success of projects, developing marketing strategies in the context of projects, managing risks and uncertainty, and creating innovations and creative solutions to solve marketing challenges in projects. The discipline is aimed at preparing students to effectively use knowledge and skills in the field of project management, taking into account the specifics of the marketing environment. The lecture notes contain 13 topics, each of which discusses the content of the topic's issues and reveals their essence.Документ Methodical instructions for the implementation of practical tasks from the course "Project management in marketing"(National Technical University "Kharkiv Polytechnic Institute", 2024) Vasyltsova, Svitlana; Romanchyk, TatyanaThe term "project" is not new for the domestic economy. It was customary to understand a project as a documented plan of a building (structure). In the English-language economic literature, this concept is usually referred to as "design". The transition to market relations has brought many new terms and concepts to economic life. The term "project" has also received a broader interpretation and its meaning has come closer to the English "project", which covers the entire process – from the emergence of an idea, its development, implementation to obtaining a result.Документ Methodical instructions for the organization of independent work of students in the discipline "Project management in marketing"(National Technical University "Kharkiv Polytechnic Institute", 2024) Vasyltsova, Svitlanat the present stage of development of the market economy in developed countries, the use of project management has become the standard of professional business activity. The impact of project management is especially noticeable in connection with the development of information technology. Today, the "world of project management" unites national and international organizations – investment, industrial, consulting and engineering firms, authorities. Congresses and symposia are held, magazines, books, textbooks are published, software is created, etc. In the process of Ukraine's transition to market economic conditions, the relevance of the use of project management is growing, which requires the training of highly qualified specialists in this field. The purpose of the guidelines for the organization of independent work of students in the discipline "Project Management in Marketing" is to form the applicants' abilities to ensure: effective substantiation of project decisions and management activities based on the use of specific methods and tools that ensure the achievement of goals; comprehensive analysis of project indicators and identification of ways to optimize them; generalization of experience in project management with in order to determine the method and practical directions of their further implementation.