Methodical instructions for the implementation of practical tasks from the course "Project management in marketing"
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Дата
2024
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
National Technical University "Kharkiv Polytechnic Institute"
Анотація
The term "project" is not new for the domestic economy. It was customary to understand a project as a documented plan of a building (structure). In the English-language economic literature, this concept is usually referred to as "design". The transition to market relations has brought many new terms and concepts to economic life. The term "project" has also received a broader interpretation and its meaning has come closer to the English "project", which covers the entire process – from the emergence of an idea, its development, implementation to obtaining a result.
Опис
Ключові слова
methodical instructions, structuring marketing projects, analysis of the break-free project, risk management in the project, project planning, control
Бібліографічний опис
Methodical instructions for the implementation of practical tasks from the course "Project management in marketing" : for full-time students of the specialty 075 "Marketing" / comp. S. O. Vasyltsova, T. V. Romanchyk ; National Technical University "Kharkiv Polytechnic Institute". – Kharkiv : NTU "KhPI", 2024. – 68 p.