(Національний технічний університет "Харківський політехнічний інститут", 2023) Potapov, F. V.; Pererva, P. G.
It has been proven that in the use of special technologies that allow you to literally "see" the processes of the brain, there is a fundamental difference between neuromarketing and classical marketing, when focus groups of respondents are formed and questions are asked to their participants.
(Національний технічний університет "Харківський політехнічний інститут", 2023) Shein, E. S.; Pererva, P. G.
It has been proved that the competitiveness of enterprises depends on many conditions, including methodological support for the formation of the strategic potential of an enterprise, necessary for its successful functioning in a competitive environment, on the state of legislation, in particular tax and antimonopoly, etc., and, first of all, the competitiveness of an enterprise is determined by its potential.
