2016
Постійне посилання на розділhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/21405
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Документ The formation of anti-crisis program of the industrial enterprise based on innovative monitoring(NTU"KhPI", 2016) Pererva, P. G.; Kobielieva, TetianaThe mechanism antisavage management and sustainable development engineering pidpriemstva. Conducted analytical research of existing methods of restructuring and reorganizing industrial enterprises. The original classification of methodological approaches to the sustainable development of industrial enterprises the recommendations for justification of the most significant indicators of diagnostics of the crisis state machine-building enterprise with the use of correlation and regression analysis. Developed a comprehensive system of crisis monitoring through the use of trigonometric functions, which includes the most significant indicators and allows to mathematically reasonable intervals and in the anti-crisis terms to interpret the economic results of the company.Документ Marketing characteristics of the innovation and investment activity of the enterprise(НТУ "ХПІ", 2016) Pererva, P. G.Studied marketing characteristics of the innovation and investment activity of industrial enterprise. It is proved that wines characteristics of the demand for innovation is the speed at which innovation spreads among the companies. This parameter characterizes increase of the new product, increasing demand, winning it all new and new areas of consumption it is Proposed to divide innovations into two groups: with extensive and intensive nature of distribution in the market. The intensity and extensiveness of distribution are to avoid the most progressive scientific and technical ideas after its practical materialization in a specific product. In the initial stages of the innovation life cycle to a greater extent inherent in the intensive propagation and then to an increasingly greater extent manifested extensive that by the end of the life cycle of innovation already is usually determining. The main factors that determine the size of market demand for new products. Special attention is paid to the size of the firm, the payback period of innovation, the existence of the patent system, the characteristics of the market segment.