Marketing characteristics of the innovation and investment activity of the enterprise

Abstract

Studied marketing characteristics of the innovation and investment activity of industrial enterprise. It is proved that wines characteristics of the demand for innovation is the speed at which innovation spreads among the companies. This parameter characterizes increase of the new product, increasing demand, winning it all new and new areas of consumption it is Proposed to divide innovations into two groups: with extensive and intensive nature of distribution in the market. The intensity and extensiveness of distribution are to avoid the most progressive scientific and technical ideas after its practical materialization in a specific product. In the initial stages of the innovation life cycle to a greater extent inherent in the intensive propagation and then to an increasingly greater extent manifested extensive that by the end of the life cycle of innovation already is usually determining. The main factors that determine the size of market demand for new products. Special attention is paid to the size of the firm, the payback period of innovation, the existence of the patent system, the characteristics of the market segment.