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The purpose of the article is to analyze motivational and stimulating measures in the domestic market, to compare them with foreign counterparts, and to develop an effective mechanism for managing personnel through their motivation. The methods of general scientific cognition are used, such as analysis, synthesis, induction, comparison. Among the most important elements of personnel management, it is necessary to single out the issue of motivation and stimulation for productive work of personnel. However, under the conditions of inflation (rapid depreciation of money or despondency in their purchasing power), priorities in choosing a source of motivation for both the employer and the worker may change. The analysis of motivational and stimulating measures in the domestic market, their comparison with foreign analogues and the development of an effective mechanism of personnel management through its motivation are carried out in the article. The ways to create a motivational and incentive chain are proposed that, unlike existing ones, would, on the one hand, promote employee motivation and, on the other hand, would allow the organization to minimize spending, while at the same time achieving an adequate level of employee motivation. It should be noted that the employer organization could not completely abandon expensive material stimulation. However, it can minimize it by using only salary payments, and the rest means from other groups. At the same time, at industrial, trading enterprises and service organizations, depending on the position held, the list of motivational funds can vary significantly. The prospect of research on this topic is the development of a motivational algorithm for enterprises and organizations of various fields of activity, the calculation and optimization of the costs of enterprises for carrying out motivational and managerial events.

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