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Публікація Social advertising as a tool of social marketing and a way to form a positive brand image(Akademické sdružení MAGNANIMITAS, Czech Republic, 2022) Agalarova, Karina; Zemliakova, Olena; Miroshnik, Maria; Kitchenko, Olena; Mironenko, Nadezda; Reshetniak, Natalia; Kuzmenko, OleksandrThe relevance of the study of social advertising as one of the streams of mass media focused on the humanization of public relations, which some authors even call the “information branch of social work”, increases as the reforms taking place in many countries increase their social content. The fact is that the stabilization of political life, an increase in the efficiency of the economy, and successful administrative and legal reforms are accompanied, unfortunately, by crisis phenomena in the social sphere, including the following: a deterioration in the demographic situation, a fall in moral and ethical values, and excessive stratification in property, incomes, access to healthcare services, etc.. In these conditions, social advertising becomes the most important factor in optimizing the process of social development in the public mind. At the same time, social advertising, designed to generate the creation and dissemination of socially significant values, acts as an essential element of information support for a civil society that is developing with great difficulties, at the same time bringing practical benefits to companies which are practicing social advertising in the framework of social PR and CSR programs.Документ The Internet As an Educational and Communicative Environment for Student Youth(Akademické sdružení MAGNANIMITAS, Czech Republic, 2022) Agalarova, Karina; Sorokina, Hanna; Uhrimova, Iryna; Kozlova, Olena; Sutula, Oksana; Turuta, OlenaIn modern society today, there is the process of general informatization, which is due to the action of certain “information trends”. The leading place in this process is occupied by the emergence and functioning of the global Internet. The rapid development of the global computer network Internet affects various areas of human life and activity. The Internet attracts the active research interest of humanities scientists: sociologists, psychologists, political scientists, economists, lawyers, philosophers. One should note a fairly wide range of humanitarian and scientific problems in the study of the Internet. The relevance of the chosen topic is associated with the rapid development of the Internet and its introduction into various spheres of human life, primarily as a means of mass communication, used, in particular, in the educational and communicative environment. The purpose of the study is to determine the features of the use of Internet channels for the formation and development of educational and communicative environment of student youth.