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Документ Web-analytics for business(Simon Kuznets Kharkiv National University of Economics, 2021) Rayevnyeva, Olena; Aksonova, Iryna; Brovko, Olha; Shlykova, ViktoriiaIn the modern conditions of the development of a digital society, the importance of Web analytics is increasing as a system of collecting, analyzing and interpreting statistical information about site visitors of various business structures in order to identify and understand the reasons for their actions and further optimize activities. The discipline "Web analytics for business" is aimed at mastering modern digital practices and technologies of working with information, effective tools of web analytics, understanding that analytics is a key skill in business product management. In the process of studying the discipline there is a practical mastering of the methodology of search engine optimization on the Internet, which involves clarifying the nature, content, purpose and objectives of web analytics, mastering the methodological tools for measuring and analyzing web data to make decisions aimed at optimizing the use of web tools firms. The purpose of the discipline "Web analytics for business" is to acquire theoretical knowledge and practical skills in the basics of web analysis of various web resources to assess their effectiveness and optimize business activities. The subject of the discipline is a variety of businesses that use digital analytical tools to obtain information on the basis of which sound management decisions are made to optimize activities and further development. The subject of the discipline are digital tools for searching and analyzing information, web analytics services that allow you to collect, measure, evaluate data, visualize them, present in order to make management decisions to improve business efficiency.Документ Development of methodological support for the assessment and stratification of national HEI according to the level of innovation activity(Primedia eLaunch, 2021) Ponomarenko, Volodymir; Rayevnyeva, Olena; Yermachenko, Volodymyr; Yevseiev, Serhii; Poliakova, H.; Milov, Oleksandr; Labunska, S.; Brovko, Olha; Shmatko, Oleksandr; Aksonova, IrynaДокумент University monitoring and stratification system: methodological basis for construction(Primedia eLaunch, 2021) Ponomarenko, Volodymir; Rayevnyeva, Olena; Yermachenko, Volodymyr; Yevseiev, Serhii; Poliakova, H.; Milov, Oleksandr; Labunska, S.; Brovko, Olha; Shmatko, Oleksandr; Aksonova, IrynaДокумент Digitalization as a development factor of innovative-active university(LLC "СPС "Business Perspectives", 2021) Ponomarenko, Volodymir; Rayevnyeva, Olena; Yermachenko, Volodymyr; Aksonova, Iryna; Brovko, OlhaA characteristic feature of the XXI century is the emergence of the digital society phenomenon, which significantly changes all processes in higher education. The implementation of innovations into university activity, creation of its digital culture, and digital environment are the key features of an innovative-active university (IAU) and factors of its development. The paper aims to develop a strategy and innovative-indicative measures for digitalization of IAU activities based on the study of society’s digital maturity. Index, rating, comparative analyzes, and decomposition method were used. It is determined that Ukraine has a significant gap in comparison with the developed countries in terms of digital maturity of society and occupies lower than average positions in international informatization indices. To assess the state of digitalization processes in Ukraine, government measures for the development of digital culture were analyzed, the limitations and triggers of society digitalization are identified. It is proved that the digitalization of education has a dominant impact on the overall level of digital competitiveness. That is, the introduction of information and communication technologies in the IAU activity is an urgent task of its management. The digitalization strategy of S.Kuznets KhNUE in accordance with its educational, scientific and technical, marketing, and international activities was created. The proposed strategy is based on a systemic understanding of digitalization processes, which makes it possible to increase the degree of their controllability. A set of innovative and indicative measures was developed, which constitute the tactical contour of IAU digital process management.Документ Methodological basis of construction of the system of monitoring and stratification of universities(BoScience Publisher, 2021) Rayevnyeva, Olena; Aksonova, Iryna; Brovko, OlhaThe role of monitoring in the formation of information-analytical and methodological base of research of the market of educational services is shown. A methodical approach to building a system of monitoring and stratification of universities (SMSU) is proposed. The first stage of construction of the SMSU is considered, namely the methodological basis in the form of hypotheses, provisions, principles of functioning of the monitoring system.Документ Methodological approach to evaluation and stratification of HEI of Ukraine by level of innovative activity(International Science Group, 2021) Rayevnyeva, Olena; Brovko, Olha; Aksonova, IrynaДокумент Simulation of the impact of economic develoment on social development of the country(LLC "СPС "Business Perspectives", 2020) Rayevnyeva, Olena; Aksonova, Iryna; Brovko, Olha; Filip, StanislavIn the current conditions of development of the international and national economy, an important task of statistical research is to conduct an objective and timely assessment and modeling of the relationship between indicators of economic and social development. Based on the results of these studies, reasonable management influences of the state on the adjustment and regulation of the country’s development are accepted. The article is devoted to the study of the relationship between the main components of economic and social development of the country and the construction of a set of models for forecasting the prospects of the country. The object of the study is the socio-economic condition of the country. The article proposes an algorithmic model for assessing the impact of economic development on society, which allows to identify key economic indicators that influence and shape the social development of the country. The practical value of the algorithmic model is to develop a system of evaluation and selection as a result of modeling the most significant factors that shape the social development of the country. The study confirmed the hypothesis of the dominant impact of economic development on society and determined that the main economic factors are the level of competencies that satisfy the modern labour market, technical development of businesses and their competitiveness in markets.Документ Economic security of the regions: comparative analysis of approaches and construction of the technology of assessment(Primedia eLaunch LLC, 2019) Rayevnyeva, Olena; Aksonova, Iryna; Derykhovska, Viktoriia; Brovko, OlhaIn today's conditions of country's development, the economic security of the regions serves as a guarantor of the independence of the territory and an indicator of its economic growth. Economic security acts as one of the components of national security and it is impossible to carry out effectively tasks for its maintenance without understanding of its essence. At the same time, the country's economic security is determined by the level of economic security of regional systems, the justified management of which requires an objective assessment of the state and development trends based on indicators of economic security. The purpose of the research is to generalize theoretical and analytical as well as methodological foundations for determining the level of the region economic security, the integral assessment technology formation and clustering of the regions of Ukraine according to the components of economic security. There were used the system approach, logical-comparative analysis, generalization method of information, methods of taxonomy and multivariate analysis during economic security research of the regions. Monographs of scientists from the mentioned issues, materials of periodicals, statistical information of the sites of the State Statistics Service of Ukraine, Main regional statistics officesismethodological and informational basis of the research. The research presents the results of calculating the integral indicators of economic security of Ukrainianregions for 64 indicators during 2015-2017. In terms of economic security there were applied cluster and discriminant analyses for the allocation of homogeneous groups of regions. In order to identify the factors having a negative impact on state of the general level of economic security of the regions, a correlation-regression model was built for each cluster. The results of the analysis demonstrate a low level of economic security of the regions of Ukraine. An integrated assessment of the economic security level of the regions made it possible to carry out a comparative analysis that identified the most volatile (weak, vulnerable) regions and showed according to which components of economic security should make the priority management impacts. In order to develop priority tactical and strategic measures to stabilize and increase the level of economic security of the regions their clusterization and analysis of cluster migration of the regions was carried out was. As a result of the use of multifactor econometric modeling, the weights of the impact of a specific structural component of economic security on its overall level for invariant regions are determined, and in accordance with this, a set of management recommendations for improving the economic security of the country's regions is formed.Документ Statistics(Simon Kuznets Kharkiv National University of Economics, 2020) Rayevnyeva, Olena; Aksonova, Iryna; Brovko, Olha; Derykhovska, Viktoriia; Svydlo, H.; Sierova, I.; Shlykova, V.Practice-oriented educational material is presented which aims to deepen students' special knowledge of statistics and helps improve the quality of acquisition of professional competences. The material is given in the form of interrelation of the components of the triune system: applied theoretical knowledge of statistics, economic and mathematical methods of statistical information processing and information support for processing and analysis of data, which meets the modern requirements of training of competent specialists in the sectors of national economy. For students of all specialities, graduate students, lecturers, economists, analysts who are engaged in applied statistical research.Документ The impact of sensitivity of economic activities on the economic behaviour of enterprise(Simon Kuznets Kharkiv National University of Economics, 2022) Rayevnyeva, Olena; Filip, Stanislav; Aksonova, Iryna; Brovko, Olha; Rui, SuAt the present stage of development of the world economy which is characterized by a high level of instability and chaotic economic processes, the urgent task of enterprise management is to study their market behavior, taking into account existing and hidden links with internal processes and external influences. Since all types of economic activity react differently to the instability of the external environment, it is important to analyze the operating conditions and performance of enterprises in these types of activities. The purpose of the article is to form general recommendations for the development of strategies and tactics for the behavior of enterprises of various types of economic activity on the market, depending on their sensitivity to the influence of external factors. Scientific research methods used in our work are as follows: comparative and content analysis, graphical, structural-dynamic methods, coefficient and cluster analyses. The article proposes an algorithmic model for the formation of the economic behavior of an enterprise, depending on the level of sensitivity of the type of activity. Trends in the development of types of activities are analyzed and an indicator of the sensitivity of types of economic activity to environmental influences is proposed. Clustering was carried out according to the proposed indicator and 3 clusters were identified according to the level of types of economic activity sensitivity to market fluctuations. The portrait of enterprises was formed depending on their expectations and their comparison with actually achieved indicators. The implementation of the proposed model and the developed recommendations will be of interest to company leaders for the formation of a market behavior strategy.