(International Science Group, 2024-06) Chaika, Tatiana
The study focuses on the functional features of IT-aggregators of tourism products. Due to the development of computer technology, the role of offline travel agencies is significantly reduced, and the functions of travel agents are partially transferred to various online platforms that are aggregators of travel offers. At the same time, the request for personal involvement is a significant characteristic of the tourism and hospitality industry. Therefore, the development of computer technologies does not lead to a complete rejection of off-line travel agencies. IT-aggregators of tourism products are an effective tool of interaction between tour operators, travel agencies, and customers.
