(Видавничий центр Київського національного університету культури і мистецтв, 2023) Cherepanova, V. O.; Pererva, P. G.
Revenue Management is a technology to determine the best price to ensure high business profitability based on demand forecasting. Simply put, it's selling the right product to the right consumer at the right time at the right price. It is Revenue Management that determines the main vectors and strategies of the sales department.
(Видавничий дім "Києво-Могилянська академія", 2023) Cherepanova, V. O.; Gliznutsa, M. Yu.; Pererva, P. G.
It has been proven that the knowledge economy turns into a powerful impetus for socio-economic development, increases the competitiveness of products, contributes to the diversification of activities, helps to raise production in the regions and the country as a whole.
