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Marketing
(Національний технічний університет "Харківський політехнічний інститут", 2024) Chernobrovkina, S. V.
The number of jobs in an organization is not constant; it varies depending on its market position or budgetary funding. This variation also affects the salaries of managers and other employees. Clearly, the marketing successes of an organization strengthen these positions, providing a sense of confidence and hope for improved individual economic outcomes. For an organization to be successful, it must effectively interact with consumers. It does not fundamentally matter whether the organization is privately or state-owned. Marketing applies to both private and public organizations. The modern market is characterized by an increasingly saturated information space, with the significance and value of information growing. In these conditions, the processes of forming consumer demand and preferences, and exerting marketing influence on them, become significantly more complex. The subject of the discipline "Marketing" involves the processes and methods of studying and satisfying consumer needs as the priority market subjects. The course of lectures on "Marketing" consists of two modules. The first module includes topics that highlight the main directions of marketing. The topics of lectures forming the second module define marketing planning and management. The aim of the educational discipline "Marketing" is to develop knowledge about the basic categories of marketing, methodological aspects of organizing marketing activities, and its priorities in modern conditions. The task is to study the theoretical concepts of marketing categories and contemporary trends in this field of knowledge.
Marketing
(Національний технічний університет "Харківський політехнічний інститут", 2024) Chernobrovkina, S. V.
The number of jobs in an organization is not constant; it varies depending on its market position or budgetary funding. This variation also affects the salaries of managers and other employees. Clearly, the marketing successes of an organization strengthen these positions, providing a sense of confidence and hope for improved individual economic outcomes. For an organization to be successful, it must effectively interact with consumers. It does not fundamentally matter whether the organization is privately or state-owned. Marketing applies to both private and public organizations. The modern market is characterized by an increasingly saturated information space, with the significance and value of information growing. In these conditions, the processes of forming consumer demand and preferences, and exerting marketing influence on them, become significantly more complex. The subject of the discipline "Marketing" involves the processes and methods of studying and satisfying consumer needs as the priority market subjects. The course of lectures on "Marketing" consists of two modules. The first module includes topics that highlight the main directions of marketing. The topics of lectures forming the second module define marketing planning and management. The aim of the educational discipline "Marketing" is to develop knowledge about the basic categories of marketing, methodological aspects of organizing marketing activities, and its priorities in modern conditions. The task is to study the theoretical concepts of marketing categories and contemporary trends in this field of knowledge.
Evolution of chatbots in the era of artificial intelligence
(2023) Chernobrovkina, S. V.; Chernobrovkin, A. V.
Increasing marketing activity of hotel and restaurant business enterprises as a basis for the development of the tourism industry
(ПП "Ліра ЛТД", 2021) Kuzmynchuk, N. V.; Dombrovska, S. V.; Konarivska, O. B.; Leonenko, N. A.; Chernobrovkina, S. V.; Asaulenko, N. V.
Modern views on the role and importance of partnership marketing are the basis for the effective strategyormation for the competitiveness of the hotel and restaurant industry and the tourism business in a crisis time of the tourism industry due to the coronavirus pandemic and the effect of restrictive measures. The presented article is aimed at the using modern analytical and methodological tools for assessing the competitive status and marketing activity of the hotel and restaurant enterprises and tourism business in the context of applying the principles of marketing partnerships and its implementation in practice of tourism. The purpose of the article is to develop and implement a model of resource-activity potential management and the formation of a competitive status of hotel and restaurant business enterprises and the development of tourism industry based on marketing of affiliate relations. With the help of the factor analysis it is formed the components and indicators of competitive status of the hotel and restaurant enterprises and tourism business, emphasizing the importance of marketing activity in the field of the service promotion and partnership with stakeholders as a reflection of mobilization and the full use of marketing potential.This methodical approach to assessing the level of competitive status of the enterprises of hotel and restaurant industry and tourism business in the context of the resource and activity support on the implementing principles of the concept of marketing partnerships is proposed. It is established that enterprises have unstable dynamics of the integrated indicator of resource potential and activity, which indicates a lack of attention from managers and managers of the hotel and restaurant business to the formation of partnerships with stakeholders on a long-term basis. The results of the impact modeling of the marketing activity of the hotel and restaurant enterprises and tourism business on the level of their competitive status allowed to propose the measures of managerial influence aimed at solving the problem of increasing competitive status in the difficult conditions of the tourism industry. The practical value is the formation and implementation of the activities aimed at the establishing long-term partnerships with stakeholders in order to form a competitive status of the hotel and restaurant industry and tourism business.

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