(2023) Dyuzhev, V. G.; Pererva, P. G.; Necheporenko, D. V.
The report substantiates those effective measures for its promotion are necessary for the market success of any product on the modern market. The product promotion system is an important element of influence on the buyer, because in modern market conditions it is not enough to produce a quality product, form a loyal price policy, and then integrate into the modern market. Innovative sales promotion technologies are the most efficient and effective, their application allows to significantly improve the final financial results of the enterprise.
