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Документ Innovative technologies of market communications(2023) Dyuzhev, V. G.; Pererva, P. G.; Necheporenko, D. V.The report substantiates those effective measures for its promotion are necessary for the market success of any product on the modern market. The product promotion system is an important element of influence on the buyer, because in modern market conditions it is not enough to produce a quality product, form a loyal price policy, and then integrate into the modern market. Innovative sales promotion technologies are the most efficient and effective, their application allows to significantly improve the final financial results of the enterprise.Документ Risk management of industrial enterprises: theory and methodology(ФОП Іванченко І. С., 2020) Posokhov, Igor Mikhailovich; Dyuzhev, V. G.; Zhadan, Yu. V.The monograph explores theoretical basis of risk management and corporate governance, construction of the system and development of measures for risk management of the corporation of industrial enterprises of railway transport, the improvement of approaches to the classification of risks of industrial enterprises and developing risk management framework of industrial enterprises. The monograph is intended for economists, management professionals, scientists, executives and specialists of government bodies, heads of industrial enterprises and top managers of corporations, specialists and practitioners interested in the problems of managing industrial enterprises.Документ Improving the competitiveness of industrial enterprises increase the innovative responsibility of the personnel(Baltija Publishing, France, 2018) Dyuzhev, V. G.; Boichenko, O. I.Документ Analysis of publishing activity on human resource management systems of enterprises in the bases of electronic resources in terms of influence over its innovative receptivity(Ljubljana School of Business, Slovenia, 2019) Dyuzhev, V. G.; Boichenko, O. I.; Bolshakov, D.This article is dedicated to research of the electronic resources of the world and Ukrainian university libraries in the area of Human Resource Management Systems (HRMS) for purposes of identifying trends, regularities and forming complex measures regarding their efficiency improvement. In the course of research the analysis of indicators of publishing activity performance was made. Increment rate indicators were calculated. Growth trends of HRMS publications in the world and Ukrainian scientific libraries were determined.Документ Influence of corporate social networks on the innovative receptivity of personnel, by example of Bitrix24 software (VO OVEN Ltd)(ВД "Академперіодика", 2019) Dyuzhev, V. G.; Boichenko, O. I.Introduction. Increasing the innovative receptivity (IR) of personnel using intra-corporate social networks (CSN) is a pressing problem. Problem Statement. Currently, Ukraine is actively discussing the problems of digital transformations in the economy, as well as the importance of digital initiatives and research in this industry, as evidenced by the Conception for the development of the digital economy and society of Ukraine for 2018—2020 and a respective action plan for the implementation of this Conception (approved by the Cabinet of Ministers of Ukraine) adopted in January 2018. Theoretical and practical issues of analyzing the impact of intra-corporate communications in the CSN on the development of competencies and IR of employees have not been fully developed so far. Purpose. To identify trends and effect of CSN on personnel ІR by example of Bitrix24 software in VO OVEN Ltd. Materials and Methods. Methods for comparative analysis of local and international CSN operation in Ukraine and throughout the world; analysis of the use of Bitrix24 software in the Ukrainian company. Results. The ways to increase the IR of personnel using CSN and classic Internet portal have been shown. The CSN services in the system of corporate business tasks and their authentication with conventional human resources management system have been analyzed. The domains of effective CSN application in American corporations and in VO OVEN Ltd (Ukraine) have been compared. Data summary of Bitrix24 information messages (live news feed) in VO OVEN Ltd for 2017 and for the 1st quarter of 2018 has been given. Based on research results, a new HRMS function has been implemented to show the dataware of personnel and the realization of technical and economic processes for developing CSN under current conditions. Conclusions. To ensure an adequate perception of digital technologies on industrial corporations, Ukraine needs highly qualified personnel with digital skills and competences. One of the options to develop these competences is to use CSN.