In this paper, the problem of the search quality on the trading platforms, such AliExpress, eBay and others is explored, the major types of problems that arise in product search by customers are considered. The usage of the classical clusterization algorithms for grouping similar products according to their descriptions is studied. A data set for experimenting consists of different items (smartphones) from e-shop eBay is developed. Each entity in this corpus photos and a product description are given. These texts are used for item comparing in order to perform similar groups or similar items. The results show that the k-means algorithm is good for preliminary grouping but for detailed processing, other methods and approaches are required.
