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The associative experiment showed that information, communicative and functional components of the Global net are actualized in the linguistic consciousness of the participants of the educational process most of all. Almost all social media services have both positive and negative connotations. The educational component of social media has been marked little, if at all, in the linguistic consciousness of the recipients which indirectly indicates that their use in the educational process has not become an institutional practice yet.

The article focuses on the question of new communication form appearance – the internet communication, namely political internet communication, that furthermore influenced the appearance of the new genres, among which we can find twitting. The active twitting usage with the communicative aim in political sphere puts the question about language learning namely about the means of expression of the persuasive language influence in the analyzed genre, as the persuasive language influence function is one of the most important functions in political internet-communication from psycholinguistic point of view. The research process found out the range of verbal expression meanings of explicit and implicit persuasiveness. To the verbal meanings of implicit persuasiveness, we can refer the usage of imperatives and imperative constructions, explicit performatives, constructions with modal verbs, short sentences, and slogans. The verbal meanings of implicit persuasiveness include rhetorical questions, affirmative sentences, and famous people’s citations. To the special language meanings, which encourage the influence on the addressee we also refer the usage of elliptical sentences, parcelation, repetition. The mostly used lexical and stylistic meanings, that encourage the fulfillment of the main purposes of political discourse is the usage of metaphor, metonymy, irony, personification and oxymoron. The research allowed us to come to conclusion, that the English-speaking political internet-communication is characterized with the usage of the same verbal appellation meanings as traditional communication. But we can also outline the meanings peculiaronly to the internet communication and especially the twitting genre. For the research methodology we took out modern scientific conceptions. The research methodology was developed according the framework of genre study, psycholinguistics 2.0, virtual genre study. According to the aim and tasks, general and linguistic research methods were used.

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