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Документ The information support system's formation of marketing innovative decisions in Ukrainian companies(Національний університет біоресурсів і природокористування України, 2019) Illiashenko, Sergii; Shypulina, Yuliia ; Illiashenko, Nataliia; Gryshchenko, OlenaThe research results contribute to the theoretical and practical principles of innovation management in terms of increasing the level of information support for marketing innovative decisions in Ukrainian companies.Документ Fundamentals of the management mechanism of innovative production commercialization of industrial enterprise(Agenda Publishing House Limited, United Kingdom, 2020) Illiashenko, Sergii; Shypulina, Yuliia ; Illiashenko, Nataliia; Gryshchenko, Olena; Melnyk, YuliiaSummarizing the above, the authors have developed and scientifically substantiated the methodological and theoretical and methodological foundations of the formation and functioning of the organizational and economic mechanism of commercialization of innovative products of industrial enterprises (OEMCIPIE). The essence and content of the OEMCIPIE components, the main functions, principles of functioning and structure, instrumental and methodological support, organizational aspects of functioning are determined. An approach to developing a market-oriented concept of an innovative product, as well as an approach to managing its commercialization strategies, are proposed and substantiated. The practical implementation of the scientific and applied research deliverables will provide an opportunity to solve the problem of increasing the efficiency of the commercialization strategies of innovative products of industrial enterprises, which operate in conditions of high degree uncertainty and risk.