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Публікація Formation of intellectual property commercialization strategies(РС Tесhnology сеntеr, 2024) Pererva, P. G.; Ievsieiev, A. S.; Maslak, M. V.; Tkachov, M. M.; Tkachova, N. P.The object of research is the process that forms strategies and methods for effective commercialization of intellectual products at industrial enterprises. The problems of introducing intellectual property objects into the economic circulation in the field of industrial production have been analyzed. The most important of them are economic and managerial problems, which consist in the lack of necessary funding and are determined by the difficulty of assessing the market competitiveness of an intellectual product. Special attention was paid to market, technical-technological, and legal problems, the presence of which inhibits the development of the technological market and significantly affects the efficiency of intellectual and innovative activities. The presence of these problems predetermined the main goal of the study – to devise methods and strategies for the commercialization of intellectual property objects. Based on them, an integrated strategy for the commercialization of intelligent products for enterprises of the machine-building industry, which is oriented towards achieving the goals of maximizing the economic and social effect of the production of an intelligent product, was formed and substantiated. The main component of an integrated strategy is an organizational mechanism that provides investment support for innovative activities and scientific and consulting support for an intellectual product. The research results could be used to form programs of intellectual and innovative activity of industrial enterprises and would serve as a basis for further scientific research on these issuesДокумент Research of basic models of transfer of intellectual and innovative technologies and directions of their development(Wyższa Szkoła Ekonomiczno-Humanistyczna, Poland, 2023) Pererva, P. G.; Ievsieiev, A. S.The article examines various forms and methods of transfer of intellectual technologies in the period from 1950 to the present time. It is substantiated that at different stages of social development, the ways of transferring intellectual technologies are different. At the initial stage, technology transfer was mainly carried out on the basis of agreements between top managers. After the industrial revolution, these processes were implemented at the expense of mandatory external investments in production capital. Today, technology transfer is mainly carried out through market-oriented commercial forms. Thus, technology transfer increasingly demonstrates its unique market-oriented characteristics, the specific features of which can be manifested in the following types and characteristics.Документ Marketing aspect of commercialization of intelligent technologies at the enterprise(WSEH, 2023) Ievsieiev, A. S.; Pererva, P. G.It has been proven that the implementation of the innovation process is associated with the formation of innovation, its development and commercialization. When creating an innovation, its life cycle, competitiveness, and efficiency must be taken into account. An innovation strategy should be aimed at creating a new product that has distinctive features, preferably unique in its field, which will contain its competitive advantages, which will allow the enterprise to be better than its competitors.