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Документ Towards ethical and sustainable development in business management with AI(NGO "European Scientific Platform", 2024) Ivchyk, V. V.This article considers into the ethical considerations surrounding the integration of artificial intelligence (AI) in business management. As AI becomes more prevalent in decisionmaking and operations, businesses encounter numerous ethical challenges. These include concerns about algorithmic bias, transparency, workforce implications, and data privacy. The ethical implications of AI in business are complex and far-reaching. This thorough analysis examines realworld examples, ethical frameworks, and best practices to help businesses responsibly navigate these challenges. By proactively addressing these ethical dilemmas, businesses can harness the advantages of AI while maintaining ethical standards and societal values.