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  • Ескіз
    Документ
    Methodological essence of scientific and technical innovative products
    (2023) Kobielieva, T. O. ; Klymentova, M. V.; Pererva, P. G.
    It is well-founded that the demand for scientific and technical products in the world is constantly growing, since it is directly related, on the one hand, to the improvement and development of existing industries in order to increase their technical level and economic efficiency, and on the other hand, to the renewal of products, with the release of new highly competitive products. And although the development and creation of scientific and technical products is carried out most often within the framework of contracts concluded between manufacturing enterprises (firms) and scientific organizations, as well as within the framework of a state order, nevertheless, a significant number of scientific and technical products enter the foreign market.
  • Ескіз
    Документ
    Formation of prices for scientific and technical products of south
    (Видавничий дім "Києво-Могилянська академія", 2023) Kobielieva, T. O.; Pererva, P. G.; Klymentova, M. V.
    It has been proven that the price forms the economic effect of using a scientific and technical product. This is the difference between the result (income) that will be received for the entire regulatory term of using a new tool or technology, and the costs of their development and production. and application. Moreover, the calculation is carried out for each year with subsequent reduction of the annual economic effect to the initial period (year).
  • Ескіз
    Документ
    Pricing practices for scientific products
    (Національний технічний університет "Харківський політехнічний інститут", 2023) Klymentova, M. V.; Kobielieva, T. O.
    A methodology has been developed for establishing competitive prices for high-tech innovative products that are adequate to market conditions.
  • Ескіз
    Публікація
    Marketing research of the international technological market
    (Teadmus OÜ, Estonia, 2023) Pererva, P. G.; Kobielieva, T. O. ; Novik, I. O.
    It is proved that the goods in the intellectual property market are exclusive rights to the results of intellectual activity. Otherwise, all the laws of the market apply here, marketing plans are developed and marketing research is carried out, but there are certain features due to the specifics of the product.