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Документ Compliance-technologies in marketing(Wyższa Szkoła Ekonomiczno-Humanistyczna, 2018) Kobielieva, Tetiana; Kocziszky, György; Veres Somosi, MariannThe scientometric analysis of the term "compliance" is used in the article, which is used to denote the organization's continuous efforts to comply with all local and foreign laws, regulations and rules applicable to its activities, including its own internal corporate policies and procedures. For many years, compliance has been emphasized solely in industries that are traditionally tightly regulated, such as health care and financial services. However, after the anti-corruption legislation came into force in Ukraine and Hungary, all industries began to be regulated quite rigidly, and for each legal entity (or division) there was a need for strict monitoring of compliance by industrial enterprises with countless existing laws, regulations and regulations. Ultimately, the essence of a reliable compliance program is not only to avoid investigations, but mostly to shape the ethical environment in which the business will prosper. At present, compliance technologies are increasingly being used in the marketing activities of industrial enterprises.Документ Anti-corruption compliance in the enterprise's program(2017) Kocziszky, György; Veres Somosi, Mariann; Pererva, P. G.A company should make a detailed analysis of the market subjects, consider theoretical and practical aspects of organizing sale and retail trade, create an up-to date package of sale-activating programs. The company’s marketing department should carry out the following tasks: working with established customers and attracting new ones, organizing execution of orders and deliveries, collecting payment for the supplied products in the shortest possible time and many others.