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Публікація Marketing strategies as a means to enhance educational innovations(Національний технічний університет "Харківський політехнічний інститут", 2024) Kosenko, O. P.; Klimov, MaksymThis article examines how marketing strategies impact educational innovations, using a project at the Kharkiv Art College as an example. The project integrates engineering and art education to expand student horizons through microgreen cultivation. Employing both qualitative and quantitative methods, the attitudes of students and educators towards innovations were explored. Results show that marketing strategies and an interdisciplinary approach increase student engagement. Assessing strategy effectiveness through awareness and satisfaction, the study highlights the importance of a strategic approach to enrich education and create a creative environment.Публікація Effectiveness of using a trademark in the marketing environment(Юрсервіс, 2023) Kosenko, O. P.; Pererva, P. G.Публікація Social media in modern marketing(WSEH, 2023) Kosenko, O. P.Публікація Effectiveness of promoting sales of products in social media(Луцький національний технічний університет, 2022) Kosenko, O. P.; Peredrii, A. E. Yu.; Pererva, P. G.It has been proven that the Internet is not just a global network, but an effective method of influencing the consumer, which attracts more and more users every year. And, as a result, attracts consumers of goods and services, we are talking about those companies that use Internet marketing tools in their activities.