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Marketing strategies as a means to enhance educational innovations
(Національний технічний університет "Харківський політехнічний інститут", 2024) Kosenko, O. P.; Klimov, Maksym
This article examines how marketing strategies impact educational innovations, using a project at the Kharkiv Art College as an example. The project integrates engineering and art education to expand student horizons through microgreen cultivation. Employing both qualitative and quantitative methods, the attitudes of students and educators towards innovations were explored. Results show that marketing strategies and an interdisciplinary approach increase student engagement. Assessing strategy effectiveness through awareness and satisfaction, the study highlights the importance of a strategic approach to enrich education and create a creative environment.
Effectiveness of using a trademark in the marketing environment
(Юрсервіс, 2023) Kosenko, O. P.; Pererva, P. G.
Social media in modern marketing
(WSEH, 2023) Kosenko, O. P.
Effectiveness of promoting sales of products in social media
(Луцький національний технічний університет, 2022) Kosenko, O. P.; Peredrii, A. E. Yu.; Pererva, P. G.
It has been proven that the Internet is not just a global network, but an effective method of influencing the consumer, which attracts more and more users every year. And, as a result, attracts consumers of goods and services, we are talking about those companies that use Internet marketing tools in their activities.
Monitoring the commercial potential of intellectual technologies
(Національний університет "Львівська політехніка", 2014) Kosenko, O. P.
The model of monitoring the commercial potential level of intellectual technologies (intellectual property objects) using the arctangent function is developed and substantiated. The correlation between the level of the technological product quality and the level of the business risk concerning the product’s introduction and consumption serves as the basis for the model. Four characteristic sets of the monitoring function values are identified; in every set there are provided appropriate recommendations for companies.
Forecasting industry park electrical products
(Чернігівський національний технологічний університет, 2017) Kosenko, O. P.; Kobielieva, T. O.; Tkacheva, N. P.
To predict the size of the industry Park electrical products is proposed by addressing two interrelated challenges: a) prediction of old machinery, automated operation which provide these products; b) determining the growth index of the level of mechanization and automation of the basic types of equipment, i. e. the change in the number of different types of products (ratios of applicability) per piece of equipment. On the basis of statistical processing of variation coefficients of the applicability of the products over a long period of mathematical models for certain types of products, allowing to predict the coefficients of applicability.
The definition of industry park electrical products
(Чернігівський національний технологічний університет, 2017) Kosenko, O. P.; Kobielieva, T. O.; Tkacheva, N. P.
To determine industry Park electrical automation is proposed by studying their applicability (actual presence) in any one kind of the main process equipment industry Park which is known in advance or can be set in a scientific and proven methods. In particular, while defining industry Park low-voltage equipment as a basis we can take the main types of the main technological equipment, asynchronous motors with power up to 100 kW, the amount of generated or consumed in the sector of electricity, etc. the analysis of the coefficients of applicability of electrical equipment on different groups of cutting equipment is allowed to draw a conclusion about the different level of automation.
Monitoring the commercial potential of intellectual property
(Чернігівський національний технологічний університет, 2017) Kosenko, O. P.; Kobielieva, T. O.; Tkacheva, N. P.
The methodical approach to the monitoring of intellectual, industrial and commercial activities of industrial enterprises was developed. A two monitoring trigonometric functions, which individually can display the status of the company in various fields of activity are proposed. Recommendations for using trigonometric functions for process, crisis and market-oriented monitoring are developed. It is proved that the most accurate monitoring result can be obtained by joint use of the proposed functions.
Principles of intellectual-innovative technologies
(Харківський національний автомобільно-дорожній університет, 2018) Sikorska, Małgorzata; Kosenko, O. P.

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