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Документ Features of scientific research in international marketing and their information and analytical support (the experience of Japan)(WSEH, 2023) Kramskoi, D. Ju.; Poberezhnyi, R. O.; Pererva, P. G.Документ Current trends in international information marketing(WSEH, 2023) Kramskoi, D. Ju.; Synigovets, O. M.Документ Project method of marketing analysis of the international market(WSEH, 2023) Gliznutsa, M. Ju.; Kramskoi, D. Ju.It has been proven that social networks are a proven and effective tool for collecting information about consumers and competitors, relevant for companies in many fields of activity, allowing them to see the market from the inside. SEO – search engine optimization – is a set of measures aimed at increasing the site’s position when responding to queries in search services. The main SEO activities include high-quality website content, creation of unique content, interaction with social networks, links to other resources.