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Документ Bankruptcy diagnosis as the element of strategic management of the enterprises marketing activity(ТОВ "Фінтехальянс", 2022) Kuzmynchuk, N. V.; Yevtushenko, V. A.; Kutsenko, T. M.; Strokov, I.; Terovanesova, O. Yu.The article is aimed at the forming approaches for the estimated probability of bankruptcy in the system of strategic management of marketing activity which serves as a tool for coordinating production and distribution of goods and services based on the customer needs, market characteristics and the development of practical measures to meet identified needs. It is proved that strategic management of marketing activity is the difficult task because it is necessary to achieve a dynamic balance between environmental factors and internal resources of the enterprise. The proposed analytical and applied support for the estimated probability of bankruptcy in the system of strategic management of marketing activity is based on the use of diagnostic expert systems that make it possible to formulate reasonable conclusions, to implement the necessary procedures aimed at the obtaining answers, to obtain the generalized results of analysis and to assess the probability of bankruptcy in a convenient form. It is substantiated the procedure for the estimated probability of bankruptcy in the context of strategic management of marketing activity providing for the formation of a set of indicators based on the selected criteria characterizing the state of the enterprise as a whole and the level of marketing activity. It is established the membership functions of the fuzzy value of the indicator to the previously introduced term-sets of the levels of the probability of bankruptcy. The results of calculating membership functions for each of the selected indicators made it possible to obtain the objective result of the estimated probability of the enterprise bankruptcy according to the selected system of indicators grouped by the activity areas in conditions of uncertainty and variability of the external environment for the current and future periods. The proposed approach for the estimated probability of the enterprise bankruptcy based on the regression mechanism of inference serves as the basis for the production of strategic management influences aimed at the stabilizing the financial condition of the enterprise by harmonizing production and sales activities in the context of marketing activity. Further areas of researches are the formation of a mechanism for strategic management of the enterprise marketing activity based on the implementation of the marketing concept in the context of the need to adapt to changing environmental conditions and consumer needs.Публікація Intellectual instrumental analysis in economic security management of the enterprises for countering raiding(Львівський університет, 2021) Kuzmynchuk, N. V.; Kutsenko, T. M.; Strygul, L. S.; Terovanesova, O. Yu.; Klepikova, S. V.Abstract. Modern views on the economic nature of countering raiding are a permanently important prerequisite for the stable development of the enterprises and the formation of a system of their effective management as the basis for ensuring economic security through the development and implementation of scenarios for countering raiders. The presented article is aimed at the use of the analytical and methodological tools regarding the introduction into the activities of the enterprise to ensure economic security in terms of countering raiding. Using the methods of forecasting and modeling the risk of raider seizure of the enterprises, scenarios for countering raiders (intensive, extensive and complex) have been developed for specifying and selecting the appropriate tools for making management decisions to ensure economic security. The results of forecasting of the enterprises activities showed a significant influence of the environmental factors (financial, economic, social, etc.) on the risk of raider seizure of the representative enterprises within the formed groups. This became the scientific basis for justifying the choice anISSN 2306-d implementation of the comprehensive scenario for preventing the risk of raider seizure which combines the strategic alternatives. The outcomes have confirmed the importance of the justification to support the choice and implementation of a comprehensive scenario for the risk preventing of raider seizure through the prism of the problems of ensuring the economic security of the enterprises in a transition economies. The comprehensive scenario of prevention of raider capture for the enterprisesrepresentatives of the first group provides carrying out the constant analysis of financial and economic activity, introduction of mechanisms of stimulation of management and financing of risk protection. The following alternatives are proposed for the second group of enterprises with a high level of risk of raider capture, in particular: restructuring and separate accounting of the property complex, constant analysis of financial and economic activities, inclusion of government representatives in the board of directors, risk protection financing. The practical value lies in the formation and implementation of preventive and stimulating measures to counter raiding to ensure the economic security of the enterprise. This will allow the managers to use the tools to protect against raiding and strengthen of the economic security of the enterprise.