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Документ Business modeling in the strategic management of the international high-tech companies(ТОВ "Планета – Прінт", 2021) Zubkova, A. B.; Maihurova, D. S.Документ Business Modelling in the Strategic Management of International High-Tech Companies(Видавничий дім "Інжек", 2021) Zubkova, Alina Boleslavivna; Maihurova, D. S.The article is aimed to analyze the concept of the business model within the frame of strategic management of a company and background its influence on Ukrainian high-tech companies. Taking into account the fact that the concept of business model has long been explored by international scholars, it becomes necessary to determine how it is used in the strategic management of Ukrainian high-tech companies. Through the carried out content analysis of strategic management definitions provided by different authors, the main elements are allocated, which most scientists focus on, namely: the process of strategy development, goal setting, analysis of the internal and external environment, and value creation. Value creation is a particularly important parameter of the high technology market since the life cycle of such goods is short. Based on these data, it has been decided to analyze 50 innovative companies of Ukraine and their business models based on the Business Model Canvas, developed by the Swiss business theorist Alexander Osterwalder. The results of a frequency analysis helped to determine that Ukrainian companies have four weak building blocks in business models: customer segments, customers relationships, key partners, and cost structure. It has been found that companies use their business models only as a marketing communications tool. But, unfortunately, without understanding the customers, cost structure, and partners for whom value is created, the strategic development of a company is impossible.