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Публікація Sustainable Behavior in International Business: Corporate Social Responsibility for Mimicry or for Business Value?(ФОП Лібуркіна Л. М., 2021) Zubkova, Alina Boleslavivna; Makarenko, Anastasiya B.; Misiunia, Ruslan M.; Maihurova, Daria S.; Vodiakhina, Margaryta O.; Ihnatova, Anastasiia A.The paper is aimed at studying different pillars for the development of long-term and short-term strategies in the field of sustainable development and corporate social responsibility. The paper underlines the key differences between the concepts of sustainable development, corporate social responsibility, and ecological, social, and corporate governance. The study aims to highlight the key differences between sustainable behavior and mimicry, i.e. masking the results of companies' activity under the global or local trends in corporate social responsibility. The article focuses on studying key systems for measuring the sustainable development level. Therefore, the results of the world's leading companies have been analyzed according to the main ratings of the sustainable development level. The paper presents the empirical study of the activities of the leading Ukrainian companies in sustainable development, compares their results with those of less successful companies, examines the general situation in Ukraine. Despite the relatively high sustainable development level of the leading players in the Ukrainian market, the companies that had a lower position in the sustainability ranking got lower scores by the key components of evaluating the sustainability level. The research emphasizes the complexity of measuring the sustainable development level of enterprises, and also proposes an integrated system for evaluating the sustainable development level of enterprise, based on a combined list of components used by different analytical companies. The expediency of a more detailed monitoring of the Ukrainian companies’ activity, aiming at detecting and counteracting mimicry, is substantiated. The paper proves the necessity to develop a comprehensive measurement system for determining the sustainable development level, which will provide the most accurate evaluation and recommendations for business development.Публікація Methodical instructions for practical lessonson the subject "Financial Controlling"(National technical university "Kharkov politechnical institute", 2021) Druhova, О. S. ; Klepikova, S. V.; Makarenko, Anastasiya B.; Yakovlev, V. I.Improving the management system, enterprises focus on achieving the main mission –obtaining optimal profits, maximizing cost of the owners’ pitalwhile minimizing risk and maintaining liquidity and solvency, as well as solving specific operational, current and strategic objectives. In this sense, an important factor in such a system is financial controlling. Financial controlling is a fundamentally new concept in enterprise management, which is able to ensure the process of monitoring, analysis, planning and controlling over the movement of financial resources and cash flows in order to make optimal management decisions to maximize profits, minimize financial risks and ensure the well-being of owners, support of internal balance of the enterprise economy and its effective development by forming objective information on cost and incomes that allows making optimal administrative decisions. Financial controlling is focused on the functional support of financial management. According to the industry standard of higher education of the Ministry of Education and Science of Ukraine, the discipline "Financial Controlling" is an optional component of the cycle of professional and practical training in specialty 072 "Finance, Banking and Insurance". The discipline "Financial Controlling" has a logical and content methodological relationship with other disciplines of the educational and professional program. To master this discipline, students need prior knowledge and skills acquired during the study of the following disciplines: "Macroeconomics", "Microeconomics", "Mathematics for Economists", "Money and Credit", "Finance", "Financial Activity of Business Entities".Публікація Trends and Features of FinTech Management Processes Evolution During the Global Pandemic(Одеський національний політехнічний університет, 2022) Makarenko, Anastasiya B.; Tataryntseva (Kurbatova), Yu. L.; Kochetova, Tatiana I.Nowadays functioning of the national economy demands the country inclusion in the global processes of financial technology management. This article summarizes the key approaches to understanding the evolution of the use of financial technologies during the global pandemic. The growing influence of financial technologies on all spheres of life and economy is proved. Conclusions are drawn from the results of the research on the benefits of financial technologies application, in particular during the COVID pandemic.Публікація Development of business investment strategy(ТОВ "Планета-Прінт", 2021) Makarenko, Anastasiya B.; Chichkan, К. K.Публікація Management and analysis of company’s cash flows(Primedia eLaunch, USA, 2020) Sitak, I. L.; Shyriaieva, N. V.; Makarenko, Anastasiya B.Публікація Economic evaluation of digital marketing management at the enterprise(ПП "Технологічний Центр", 2022) Tataryntseva (Kurbatova), Yu. L.; Pushkar, Oleksandr; Druhova, Olena; Osypova, Svitlana; Makarenko, Anastasiya B.; Mordovtsev, OleksandrThe meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the formation of user impressions. The issues of digital marketing management evaluation are generalized. It was found that modern methods of economic evaluation do not take into account the emotional component of content perception. It is proposed to introduce qualitative evaluation of impressions along with quantitative methods of digital marketing management. Digital marketing formats are systematized according to the ability to track customer feedback after interacting with a particular format. It was found that the most popular formats of digital marketing in 2021 were those that take feedback into account. In particular, companies spend their budgets for SMM – 75 %, banner advertising – 71 %, and for sharing they mostly choose social networks: Facebook – 88 %, Instagram – 78 %, Google – 75 % and YouTube – 71 %. Methodical recommendations to substantiate the economic evaluation of digital marketing management are proposed. Based on the concept of impression economy, the method of assessing the impressions of users by reviewing their reactions on social networks is analyzed. SWOT analysis of user impressions is made, and it is proposed to choose digital content, which is more emotional. The proposed methodological recommendations reflect the results of the effectiveness of digital marketing management both in quantitative (assessment of absolute and relative indicators) and qualitative forms (assessment of impressions).Публікація Financial Technologies in the Context of Modern Enterprise Management Processes in Domestic and International Markets(Уманський державний педагогічний університет ім. Павла Тичини, 2021) Makarenko, Anastasiya B.; Tataryntseva (Kurbatova), Yu. L.; Zubkova, A. B.; Pilipenko, S. V.; Parkhuts, I. S.Object of research. The object of the research is the economic processes that take place in Ukraine during the development of financial technologies. One of the most problematic places is the crisis which was in 2008, at the present time many problems have emerged from the financial and economic side that had to be solved. Methodology. In the course of the study, the methods of deduction and induction were used to determine the peculiarities of the development of financial technologies in Ukraine. Findings. The state of financial technologies in Ukraine was analyzed at different times, during crises and after, the victories highlighted at the present time in this area, as well as the problems posed still need to be corrected. The presented options for solving some of the problems allows us to conclude that the development of financial technology is growing rapidly, passing and solving past issues and problems and setting new tasks for itself, although this industry is still very young. Originality.Originalitylies in the definition of the peculiarities of the development of financial technologies in Ukraine, as a new specific industry. Practical and / or theoretical value. The practical significance lies in the fact that the article describes the economic and financial problems of the country in crisis conditions and after them, how the development of financial technologies affects society, what consequences the country experiences, what problems there are and what the solutions will be. The results obtained will be used in further research for statistical forecasting of the success of the development of financial technologies in Ukraine. Clarified the definition of the essence of the category of "financial technology", which we consider as a synthesis of digital technologies and innovations in the financial sector, used for the provision, expansion and distribution of financial services by technology companies. For the effective and safe functioning and development of digital financial technologies, it is necessary to adhere to a competent and systematic approach on the part of the state on the legal regulation of the Fintech sphere. In today's realities, the implementation of the above measures will contribute to the prospective development of Fintech in Ukraine and the integration of financial technologies into the main spheres of society.Публікація The development of health insurance in Ukraine(ТОВ "Планета – Принт", 2021) Makarenko, Anastasiya B.; Sovhir, A. I.Публікація Peculiarities of blockchain tech use in international business and finance(Одеський національний економічний університет, 2020) Makarenko, Anastasiya B.; Shyriaieva, N. V.In the abstracts peculiarities of blockchain technologies use in international business and finance are considered. It seems that the Industry 4.0 touches all spheres of business environment as well as a government. To handle the block chains the risks and benefits should be taken into consideration.Публікація International supply chain management. Lecture notes(2020) Shyriaieva, N. V.; Makarenko, Anastasiya B.; Bilotserkivskyi, OleksandrThe lectures cover foundations of the International Supply Chain Management course, including the role of logistics in economy and management, supply chain management, material flow management, supply, transportation, order processing and information systems, inventory management, warehousing, cargo handling, customer service. Questions for independent study are included. The lectures are developed for students of 073 "Management", 076 "Entrepreneurship, trade and exchange activity" majors.