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Публікація Management of intellectual property rights as part of the intangible assets of the enterprise(2022) Maslak, M. V.; Pererva, P. G.The article considers the problems of accounting for intellectual property as part of the intangible assets of an industrial enterprise. It was determined that the problems of development and management of the processes of creation, distribution, use, protection and protection of intellectual property around the world are becoming extremely important and relevant today. It has been proven that the importance and relevance of intellectual property management are determined by two important factors: a) competing enterprises will not be able to fully reproduce the intellectual and innovative technologies used by this enterprise in its production activities; b) intellectual property is of commercial value to the company-owner, as it can be used as part of goods and services. An enterprise may allow third parties to use certain types of its intellectual property, but a system of licenses or other legal restrictions protect this initial exclusive right of the given enterprise.Публікація Formation of intellectual property management approaches(2022) Maslak, M. V.It has been proven that the management of intellectual property is the use of objects to achieve specific tasks within a certain period, and not some abstract action related to intellectual property. In this case, the primary task is to determine the ultimate goal, to achieve which the object will be used. Increasing consumer demand, improving quality or technical characteristics - all this is achievable as a result of competent management of the process of creation and use of intellectual property elements.Публікація Theoretical and methodical essence of technology transfer on the basis of entreprenry and intrapreneurship(2019) Pererva, P. G.; Maslak, M. V.In the article it is proved that a considerable part of scientific developments of industrial enterprises, in most cases quite effective and promising, remain unclaimed; high, and in most cases inaccessible even to the technological product development companies themselves. their commercialization (transfer) costs are not high enough, and in most cases not accessible even to the technological product development companies themselves. The conceptual and categorical apparatus of technology transfer has been clarified. It is proved that transfer of technologies developed at machine-building enterprises can be carried out mainly with the use of two entrepreneurial institutions: entrepreneurship (external transfer) and intrapreneurship (intra-firm transfer). Possible organizational and economic forms of the end result have been formed when used in machine-building enterprises of entreprenry and intrapreneurship. The basic prerequisites for the formation and use of integrated high technologies at machine-building enterprises, which most closely meet the economic and legal criteria of the transfer process. Such prerequisites, in particular, include: increase in the scientific and technological capacity, complication of engineering products, acceleration of scientific and technological progress, introduction of intellectual development in the production, increasing the level of market competition, etc. A detailed analysis of the current state of the domestic technological market has been carried out, and the main positive and negative factors have been identified, which most or not ensure the effectiveness of its functioning. It was found that the level of financial support for innovative activity in the country (0.3-0.4% of GDP) is not able to ensure the effectiveness of scientific research. Obstacles to the effective implementation of intra-company technology transfer at machinebuilding enterprises are identified and generalized. These include economic, scientific, technical, social and political obstacles.Публікація Organization of marketing activities on the intrapreneurship(Wyższa Szkoła Ekonomiczno-Humanistyczna, 2018) Pererva, P. G.; Nagy, Szabolcs; Maslak, M. V.The article deals with the theoretical study of the category of "intrapreneurship" (internal business). It is proved that internal business is conducted in two main directions: in the field of strategic management and entrepreneurship. It is proposed to conduct research of the organization of marketing activities using the theoretical and methodological provisions of the intrapreneurship. It is determined that the organization of marketing activity on the basis of intrapreneurship is a rather complex production-technological system, which is implemented in practice in specific organizational mechanisms. Organizational mechanism of marketing activity in general is an interconnected set of economic relations, principles, methods and forms of organization of the creation, implementation and practical implementation of marketing programs and projects. Attention is drawn to the fact that the communicative effectiveness of organizing marketing activities on the basis of intrapreneurship is the result of an adequate response to changes in the external environment, reflects increased opportunities for reception, understanding, assimilation, use and transfer of information, willingness and ability of intrapreneurship to contact potential consumers and the public, influence on them, to push for appropriate actions, taking into account changes in the macro level.Публікація Intra-firm technology transfer as a factor of sustainable development of industrial enterprises(Національний університет "Львівська політехніка", 2017) Sikorska, Małgorzata; Pererva, P. G.; Maslak, M. V.Technological processes of machine-building enterprises are quite specific, characteristic only for this sector and are virtually absent from all the others. In recent times, scientists and developers of technology products in the engineering industry increasingly focused on development of unconventional technologies, the possibility of the development of which is based on significant achievements in fundamental and applied research.