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The article deals with the scientifically substantiated analyses of the problem of economic cooperation in the field of higher education between China and Europe based on its essential importance for the world problem of developing new innovative sides of higher education. Taking into account the scientific and innovative development of China it is necessary to conduct analyses of the problems of educational-research cooperation between universities of China and EU. This article examines the following analytical questions and identifies factors affecting the development of the education system in modern economic conditions. Factor analysis makes it possible to form the concept of development of economic cooperation in the established macro- and microeconomic conditions; predict educational potential using quantitative assessments and taking into account structural changes and the number of students; to combine supply and demand for highly qualified specialists in popular specialties for the innovative economy. To do this, using a factor approach, it is necessary to monitor the state of scientific and educational cooperation between Chinese and European universities according to key indicators. The general provisions on analysis for solving this problem are given and it is estimated that the analytical approach is the most acceptable, since it allows you to build a diagram for comparing percentage of the quantity of Chinese students in European universities and the quantity of European students at Chinese universities. It is advisable to consider the process of developing and financing the exchange programs for students as the most important factor for educational cooperation. This research paper reveals the fact that China owes its economic growth mainly to the intensive development of its innovations and investments into the education cooperating with foreign countries, using own human resources and raw materials. The article analyzes economists’ views on the process of solving the educational problems of cooperation in the field of education. It should be noted that various educational and scientific programs and initiatives have been established within the framework of cooperation between China and Europe in the field of higher education. One of the key benefits of collaboration is that each party can access the best practices and technologies used by the other party. In order to create an innovative economy, it is necessary to create a human resourse reserve for high-tech and knowledge-intensive industries of the future. Therefore, the task of universities is to provide education at the level of world standards. The research has been developed to estimate that China is a leading country in the educational sector of the economy, which include improving public funding through the creation of a system of subsidies and educational loans, attracting social partnership resources, and using distance learning. The EU and China have agreed to promote the study and teaching of Chinese and European languages, which will allow expanding contacts between people, reaffirming their commitment to multilingualism. The process of cooperation between China and European countries in the sphere of high education, which is currently unfolding, aims to facilitate the development of industrial 4.0 and technology hub in China.

The article deals with the scientifically substantiated methods of selecting and organizing educational material based on its didactic significance, taking into account the characteristics of perception, preservation and forgetting of educational information by students of technical specialities, the peculiarities of the educational process of higher education from the point of view of the influence of educational material on the formation of professional qualities of a future specialist.

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