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The article is devoted to the justification of the role of the leader in the process of functioning of the enterprise and the influence of his initiatives on the development of social responsibility of business. In the conditions of the growth of socio-economic changes, the role of leadership in the processes of social responsibility of business and management of financial activities of the company acquires significant importance, the use of the potential of leadership influence is especially relevant. The purpose of the article is to substantiate the influence of leadership behavior on the processes of social responsibility of business and financial results of the company. The significance of the influence of the head of the enterprise as a leader in the processes of socially responsible business has been proven. A socially responsible business should involve all members of the work team, but the vector of movement is still set by the leader. It was determined that the problem preservation financial stability at the same time use commercial methods for active development social impact creates unique challenges for leadership and management. The three key roles of a socially responsible business leader are justified: leadership in society, strategic management of the organization, and personal leadership. Each one with three roles brings unique challenges and considerations for a leader socially responsible business. The roles should not be considered separately, but as a whole. The ideal socially responsible business leader must combine practices and personal qualities that optimally match each role. It has been proven that a modern socially responsible business leader must acquire different leadership styles, in accordance with various socially responsible business initiatives. Rigid and flexible aspects of social initiatives are highlighted. The scientific novelty of the work consists in the development of recommendations regarding the choice of leadership styles, in accordance with various aspects of socially responsible business (rigid and flexible) and social initiatives. It is proposed to consider the correspondence of leadership styles to socially responsible business initiatives. Among the leadership styles, the following are distinguished: authoritarian, democratic, sociable, visionary, leading leader, coach leader, servant leader. The development of leadership skills is useful not only for managers and leaders, but also for everyone who has to work in a team to achieve the goal and implement socially responsible business initiatives.

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