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Публікація Effectiveness of using a trademark in the marketing environment(Юрсервіс, 2023) Kosenko, O. P.; Pererva, P. G.Публікація Financial and technological leverage in the system of economic evaluation of innovative technologies(Харківський навчально-науковий інститут "Університет банківської справи", 2017) Pererva, P. G.; Kosenko, A. P.; Kobielieva, Tatiana Aleksandrovna; Tkachev, Maksim Mikhailovich; Tkacheva, Nadezhda PetrovnaThe article examines the conceptual, theoretical and methodological guidelines for economic evaluation of innovative technologies through financial and technological leverage. The concept of financial-technological linkage was developed with the aim of establishing a relationship between technological efficiency and effectiveness of operational and financial activities of the enterprise. The authors have developed measurement technology and the use of technological linkage as a tool for assessing commercial potential of new technologies, which allows establishing a link between technological efficiency and effectiveness of operational and financial activities of the engineering enterprise. It is proved that the concept of technological linkage explains how the creation of new technologies can raise the value of the business, exceeding significantly the value of the underlying technological innovations taken in isolation. In addition, there is a real possibility of effective monitoring of the economic impact (need, usage, efficiency) from the use of development, the exclusive rights which are at the disposal of the enterprise. Determined that the level of commercial potential of intellectual technology is not limited only to the influence of technological leverage. The potential power can be represented as a dependence of the level of commercial potential of several very important factors that act in parallel. They proposed to include the following, the most important components of the level of commercial potential of innovative technology: the lever of the early stages of the life cycle of an innovative product; the lever of the developer technological innovations; financial leverage. The effect of financial and technological leverage depends on innovation activity and innovation capacity of the enterprise–the developer of a technological product. Its value is usually higher for industries with higher technological level of production, which is very typical for innovative enterprises.Публікація Compliance program of an industrial enterprise: the essence and content(Miskolci Egyetem Gazdaságtudományi Kar, 2017) Pererva, P. G.; Kosenko, Oleksandra; Tkachov, M. M.The article gives a scientific analysis of the term «compliance» is used to denote the continuous efforts of the organization to comply with all applicable domestic and foreign laws, regulations and rules applicable to its activities, including its own internal corporate policies and procedures. For many years compliance was of great significance only in industries that have traditionally heavily regulated, such as healthcare and financial services. However, after the entry into force of the anti-corruption legislation in Ukraine in all industries have been regulated tightly enough, and for each legal entity (or unit) there was a need for tight monitoring of compliance with industrial enterprises of the countless existing laws, rules and regulations. Ultimately, the essence of a robust compliance program is not only to avoid investigation, but for the most part in the formation of the ethical environment in which business can thrive.Публікація The rank estimate of the commercial potential of intellectual technologies(Academic Society of Michal Baludansky, 2015) Kosenko, Alexandra; Pererva, P. G.In the article methodical approach to ranking the technologies created on the basis of intellectual property. The basis for the ranking is based on the desirability function Harrington, which is defined in the range from "0" to "1" and can be used as a dimensionless scale for assessing the levels of various parameters of the objects. The practical mechanism of action of the method relative assessment of the level of commercial potential of a number of alternative intelligent technology is considered on the example of technological process of manufacturing of rotor asynchronous motors. As an alternative technology products 8 discusses options of technologies of manufacturing of rotor asynchronous motor developed in Ukraine (5 technologies), Russia (two technologies) and Kazakhstan (one technology). The authors developed a methodology of ranking technologies, which includes 7 stages. In the first stage identifies technology-competitors and gathering information about their most important options. In the second stage, the calculated value of the reduced level of commercial potential of technologies for the boundary values of desirability function. In the third stage examines the values of indicators of alternative technologies, the characteristics of their consumption, the specific needs of consumers. In the fourth stage are the calculations of the coefficients of the approximating equations for each of the indicators that Express the analytical dependence between the summary value of the commercial potential and actual parameter value of each technology. At the fifth stage of the calculations the values of the combined commercial potential for all alternative technologies that are investigated. In the sixth stage, in accordance with the recommendations of the desirability function set rating values for each indicator of alternative technologies. The seventh stage is determined by the total value of commercial potential (generalized function of desirability Harrington) smart technologies that are compared. The authors have proved that the final result of the calculation by the proposed method largely depends on the number of parameters of the alternative technologies considered. The more parameters of the technologies considered, the more accurate top rated technology reproduces the specific conditions of consumption of a specific enterprise. But to a certain extent, reduced the assessment of scientific value and of progressive technologies, which are offset to additional, less important factors.Публікація Technological market conjuncture: risk assessment commercialization of intellectual property(University of Miskolc, 2014) Kosenko, Aleksandra; Pererva, P. G.This paper deals with the determination of the risk assessment process in market conditions using the method of paired comparisons. The most important factors influencing the level of market appeal of intelligent technology are defined and stipulated. Recommendations are made for reducing the impact of risk factors in course of the commercialization of intellectual property.