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Документ Business communications on the target market of goods(Національний технічний університет "Харківський політехнічний інститут", 2024) Lu, Linjie; Larchnko, V. V.; Pererva, P. G.The report shows. that business communications to the target product market are a key element of marketing and product promotion strategy. They help build customer relationships, increase brand awareness and attract new customers - all important for a successful business.Публікація Effectiveness of using a trademark in the marketing environment(Юрсервіс, 2023) Kosenko, O. P.; Pererva, P. G.Публікація Features of advertising of intellectual property objects(ТОВ "Юридична компанія "Юрсервіс", 2023) Veres Somosi, Mariann; Tkachova, N. P.; Pererva, P. G.Advertising of intellectual property refers to the introduction of an invention, a utility model, an industrial model of a product or the use of a method protected by a patent into commercial circulation. In patent law, the most important concept determining patentability is novelty, i.e., prior art uncertainty, which includes all information that has become publicly available in the world prior to the filing date. Advertising can be a means of their disclosure of information, on the basis of which novelty is determined, and in relation to invention - and inventive level. You can advertise that a product is protected by a patent only if it is true. Otherwise, such advertising will be unreliable and will be considered an act of unfair competition. To create high-quality advertisements, you need to make some creative efforts.Документ Tik-tok as a modern marketing tool in the digital economy(2023) Prykhodko, E. G.; Pererva, P. G.Tik-tok is justified by its short playback, low creation threshold and strong user commitment to content that meets fragmented consumer demand. The short clip uses the dynamic image and sound mode, its freedom in the form of distribution makes it popular among users. Currently, the distribution of short videos for mobile devices is in line with the characteristics of the growing number of users and the growth of the consumer market.Документ Digital marketing as an object of intellectual property(2023) Vydrya , E. S.; Pererva, P. G.It has been proven that the key factor of digital marketing is to work as closely as possible with the audience, which is currently setting trends in digital marketing. Since this field is quite dynamic, new trends appear as quickly as they lose their relevance, so in order to effectively contact the audience, brands have to constantly adapt to changes in public preferences.Документ Principles of digital marketing(2023) Ilyina, V. V.; Pererva, P. G.Іt is necessary to change the system of views on education and even the mentality; when implementing digital marketing, organizations must remember that the main value of the enterprise in the digital economy is the client, who becomes a key figure in the process of economic activityДокумент Development of social tourism in Ukraine(2023) Vorvul, A. S.; Pererva, P. G.It is substantiated that the concept of "social management" characterizes the process of influencing society or its separate links with the aim of ensuring their normal functioning, improvement and development. There are other characteristics according to which social management is limited to the sphere of activity of certain bodies or economic, technical, legal and other frameworks.Документ Neuromarketing as a factor influencing consumers(Національний технічний університет "Харківський політехнічний інститут", 2023) Potapov, F. V.; Pererva, P. G.It has been proven that in the use of special technologies that allow you to literally "see" the processes of the brain, there is a fundamental difference between neuromarketing and classical marketing, when focus groups of respondents are formed and questions are asked to their participants.