Кафедри

Результати пошуку

Зараз показуємо 1 - 10 з 10

Business communications in the field of international consulting
(WSEH, 2023) Larchenko, V. V.; Cherepanova, V. O.; Podrez, O. I.; Pererva, P. G.
Features of scientific research in international marketing and their information and analytical support (the experience of Japan)
(WSEH, 2023) Kramskoi, D. Ju.; Poberezhnyi, R. O.; Pererva, P. G.
Marketing aspect of commercialization of intelligent technologies at the enterprise
(WSEH, 2023) Ievsieiev, A. S.; Pererva, P. G.
It has been proven that the implementation of the innovation process is associated with the formation of innovation, its development and commercialization. When creating an innovation, its life cycle, competitiveness, and efficiency must be taken into account. An innovation strategy should be aimed at creating a new product that has distinctive features, preferably unique in its field, which will contain its competitive advantages, which will allow the enterprise to be better than its competitors.
Development of basic provisions of the marketing policy of a travel agency
(Полтавський державний аграрний університет, 2023) Necheporenko, Denis; Kramskoy, Oleksandr; Pererva, P. G.
The purpose of tourism marketing is to serve and satisfy the needs of tourist customers. From this point of view, marketing should serve a clear purpose: how to function successfully. Terms of application of marketing in tourism: deep saturation of the market with tourist services; competition between travel industry agencies; free market relations; freelance work of travel agencies
Stages and principles of development of the benchmarking concept
(Вінницький національний технічний університет, 2023) Sklyarenko, M. G.; Pererva, P. G.
The stages of the development of benchmarking and the principles of its use in economic activity and enterprises are considered. Factors of the effectiveness of the use of benchmarking in business and in the formation of competitive advantages of enterprises are determined.
Features of personnel management
(Національний технічний університет "Харківський політехнічний інститут", 2023) Kramskoi, O. Ju.; Pererva, P. G.
It has been proved that effective personnel management helps to increase the competitiveness of an enterprise in the modern market; affects the efficiency of labor and production processes (achieving maximum profit); ensures high social efficiency of the team.
The strategy of Ukraine's trade policy and forecast values of foreign economy indicators on the basis of foreign experience
(2021) Pererva, P. G.; Pyrogov, Dmytro
It has been proved that a systematic study of the features of the development of international trade is important, since it makes it possible to determine the goals of developing an export strategy for any country that seeks to increase the level of international competitiveness.
Research of the relationship between the internationalization of labor resources and their competitiveness
(Харківський національний університет внутрішніх справ, 2021) Sikorska, Małgorzata; Pererva, P. G.
The international competitive environment in the labor market is the result and conditions of interaction of a large number of multicultural subjects of the labor market, which determines the corresponding aggregate level of economic competition and the possibility of the influence of individual economic agents, including foreign entities, on general market situation.
Strategic problems of economic security of Ukraine
(Національний технічний університет "Харківський політехнічний інститут", 2018) Kiss, Kristina; Pererva, P. G.
Organization of marketing activities on the intrapreneurship
(Wyższa Szkoła Ekonomiczno-Humanistyczna, 2018) Pererva, P. G.; Nagy, Szabolcs; Maslak, M. V.
The article deals with the theoretical study of the category of "intrapreneurship" (internal business). It is proved that internal business is conducted in two main directions: in the field of strategic management and entrepreneurship. It is proposed to conduct research of the organization of marketing activities using the theoretical and methodological provisions of the intrapreneurship. It is determined that the organization of marketing activity on the basis of intrapreneurship is a rather complex production-technological system, which is implemented in practice in specific organizational mechanisms. Organizational mechanism of marketing activity in general is an interconnected set of economic relations, principles, methods and forms of organization of the creation, implementation and practical implementation of marketing programs and projects. Attention is drawn to the fact that the communicative effectiveness of organizing marketing activities on the basis of intrapreneurship is the result of an adequate response to changes in the external environment, reflects increased opportunities for reception, understanding, assimilation, use and transfer of information, willingness and ability of intrapreneurship to contact potential consumers and the public, influence on them, to push for appropriate actions, taking into account changes in the macro level.

Кафедри

Переглянути

Фільтри

Налаштування

Сортувати за

Результатів на сторінку

Результати пошуку