Кафедри
Постійне посилання на розділhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/35393
Переглянути
39 результатів
Результати пошуку
Документ Business communications on the target market of goods(Національний технічний університет "Харківський політехнічний інститут", 2024) Lu, Linjie; Larchnko, V. V.; Pererva, P. G.The report shows. that business communications to the target product market are a key element of marketing and product promotion strategy. They help build customer relationships, increase brand awareness and attract new customers - all important for a successful business.Документ Development of project management methods(Національний технічний університет "Харківський політехнічний інститут", 2024) Wang, Xitong; Gliznutsa, M. Yu.; Pererva, P. G.The report shows that the development of project management methods occurs in accordance with changes in the business environment, technologies and approaches to work. It is important to apply modern methods in accordance with the needs and nature of each specific project or organization to ensure the successful completion of tasks and the achievement of strategic goals.Документ Component of tourism and hospitality in international business(2023) Shapoval, V. S.; Mekhovych, S. A.; Pererva, P. G.The report proves that the entire complex of factors influencing the development of international tourism business is divided into two groups. The first includes factors acting independently of the activities of organizations of the tourism industry. The second group includes factors that have a favorable effect on tourism, which are actively used by tourist companies in their activities.Документ Formation of competitive advantages of the enterprise(2023) Posokhov, I. M.; Pererva, P. G.; Lepskyi, R. S.The report proves that the marketing strategy is also always connected with the problems that are solved when choosing a successful enterprise in the future. In difficult market conditions, the enterprise must develop fundamentally new methods of solving all emerging management, marketing, financial and other problems.Документ Counterfeiting on the Ukrainian market(ФОП Томенко Ю. І., 2019) Sikorska, Małgorzata; Pererva, P. G.Документ Essence and areas of application of internal entrepreneurship(ФОП Томенко Ю. І., 2019) Schimpf, K.; Pererva, P. G.Документ Innovative forms of economic process management at industrial enterprises(2023) Lepskyi, Roman; Pererva, P. G.The development of new technologies and computerization do not bypass such an important process as management. Previously studied and actively used methods begin to become obsolete, and some even stop working altogether. As a result, systems begin to work inefficiently. This especially affects the activity of the regions. There was a need to find and implement improved, innovative management methods, which could improve management apparatuses in regional systems and increase their efficiency.Документ Foresight technologies as a tool to improve the efficiency of innovation management(2023) Mekhovich, K. S.; Pererva, P. G.The large-scale and dynamic spread of the foresight methodology is explained by the emergence of new problems in the world economy: the complication of technological competence, increased competition and barriers to public funding. The need to solve the described problems outweighs the importance of foresight.Документ Intellectual property market infrastructure(ТОВ "Юридична компанія "Юрсервіс", 2023) Kosenko, А. V.; Dolina, I. V.; Pererva, P. G.The modern intellectual property market is a complex structured system that develops in the process of transition to a new type of economy and is accompanied by the formation of market relations in the field of intellectual property.Документ Methodical approaches to market diffusion of innovations(2023) Pererva, P. G.; Kosenko, A. V.According to the dual market theory, there are gaps between adjacent psychographic groups that reflect the disunity of adjacent groups, that is, the opposition a group makes in adopting a new product if it is offered by the same method as the left adjacent group. For marketing, each of these gaps carries the threat of losing momentum, not being able to advance to the next segment, and consequently not achieving profit and margin leadership in the middle of the bell curve.