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Публікація Effectiveness of using a trademark in the marketing environment(Юрсервіс, 2023) Kosenko, O. P.; Pererva, P. G.Документ Marketing aspect of commercialization of intelligent technologies at the enterprise(WSEH, 2023) Ievsieiev, A. S.; Pererva, P. G.It has been proven that the implementation of the innovation process is associated with the formation of innovation, its development and commercialization. When creating an innovation, its life cycle, competitiveness, and efficiency must be taken into account. An innovation strategy should be aimed at creating a new product that has distinctive features, preferably unique in its field, which will contain its competitive advantages, which will allow the enterprise to be better than its competitors.Документ Globalization of the international marketing environment(WSEH, 2023) Cherepanova, V. O.; Podrez, O. I.; Pererva, P. G.Документ Marketing support of the tourism business(Полтавський державний аграрний університет, 2023) Yakushko, Angelina; Pererva, P. G.It has been proven that marketing has long since evolved from a function in an enterprise that was perceived only to create effective advertising and sales promotion. And today it plays an important role primarily in society, namely in building relationships and connections, cultivating values. The relationship between the modern enterprise, partners, customers and employees has become closer: more personalized, more attentive and more aimed at a synergistic effect.Документ Formation of conceptual provisions of tourism marketing(Полтавський державний аграрний університет, 2023) Kopytsia, Andrii; Lepskyi, Roman; Pererva, P. G.Three components that form the standard of service of a tourist organization in the field of hospitality are considered: personnel management, as it is the main resource for growth and prosperity in the service sector; improving the sales and service process (for example, the amount of time a guest checks in at the hotel); organization of the environment (interior), which creates a certain mood in the consumer and contributes to the attraction of buyers.Документ Development of innovative marketing technologies in the field of tourism(Полтавський державний аграрний університет, 2023) Basov, Dmitriy; Sokyrko, Vitaliy; Pererva, P. G.The use of the proposed advertising schedule in combination with the formation of demand and sales promotion will allow the tourist enterprise to obtain a synergistic effect, that is, each element of promotion will complement the previous ones and strengthen the overall effect on the consumer.Публікація Evaluation of the effectiveness of marketing innovations(2023) Tkachova, N. P.; Pererva, P. G.The versatility and variability of various methodological approaches to the assessment of the marketing innovation activity of enterprises necessitates a comprehensive approach to determining the dynamics of innovation processes based on one of the integral criteria, which can be an indicator of the innovative activity of marketing. enterprise activity. Therefore, the development of methodical approaches to the evaluation of the economic efficiency of marketing innovations and the justification of the choice of the strategy of innovative development of the enterprise is relevant.Документ Characteristics of the specific features of marketing in tourism(Видавничий центр Київського національного університету культури і мистецтв, 2023) Shapoval, V. S.; Pererva, P. G.It has been proven that the implementation of marketing research in the tourism industry has its own specificity, which is primarily related to the fact that tourism belongs to the service sector. If we compare marketing research in the field of services and in the field of the goods market, we will see that more complex methods are used in the first case.Публікація The essence and forms of international commerce(Видавничий дім "Києво-Могилянська академія", 2023) Novik, I. O.; Pererva, P. G.It has been proven that international trade allows countries to take advantage of competitive advantages in some areas while reducing disadvantages in others. . International trade differs technically from international trade only in that trade usually involves the buying and selling of goods and services, not the exchange of them. With the increasing globalization of business, international trade is becoming more popular and allows companies from less populated regions to compete with companies located in more populated regions.Документ Marketing of tourism businessa(2023) Gridina, A. O.; Pererva, P. G.It is substantiated that the mechanism capable of initiating the broad development of the tourism industry, the activation of activities in it, which ensures the achievement of its effectiveness in dynamic market conditions, is the introduction of modern marketing factors and methods into the practice of management.