Кафедри
Постійне посилання на розділhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/35393
Переглянути
3 результатів
Результати пошуку
Документ Marketing prerequisites for entering the enterprise in the international market of information technologies(ТЕС, 2020) Pererva, P. G.; Maksymenko, Yana; Sokol, KaterynaIt is substantiated that for a successful entry into the world market, an information enterprise needs to solve a number of important issues: to determine the desired and most attractive market segment that corresponds to the material capabilities of the enterprise; risks; choose the time to market; assess the scale of market entry; substantiate the way (form) of entering the international market. It is recommended to build a future strategy of the information enterprise in the international market using the concept of three horizons: the first horizon reflects the work of the enterprise to further improve the existing information product; the second horizon reflects the work of the enterprise to find new sources of profit; the third horizon reflects the capabilities of the enterprise, given the availability of the required amount of material and intellectual resources, access to international markets with a progressive information product developed on the basis of the blockchain.Документ Anti-corruption compliance in the enterprise's program(2017) Kocziszky, György; Veres Somosi, Mariann; Pererva, P. G.A company should make a detailed analysis of the market subjects, consider theoretical and practical aspects of organizing sale and retail trade, create an up-to date package of sale-activating programs. The company’s marketing department should carry out the following tasks: working with established customers and attracting new ones, organizing execution of orders and deliveries, collecting payment for the supplied products in the shortest possible time and many others.Документ Compliance: essence and definition(Кременчуцький національний університет ім. Михайла Остроградського, 2017) Sikorska, Małgorzata; Veres Somosi, Mariann; Pererva, P. G.Compliance refers to the part of the management / control system in the organization that is associated with the risks of non-compliance, non-compliance with the requirements of legislation, regulatory documents, rules and standards of supervisory bodies, industry associations and self-regulatory organizations, codes of conduct, etc. Such risks of nonconformity can ultimately be manifested in the form of applying legal sanctions or regulatory sanctions, financial or reputation losses as a result of non-compliance with laws, generally accepted rules and standards.