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Документ Unleashing the capabilities of artificial intelligence in managing businesses(Teadmus OÜ, 2024) Shmatko, Nataliia; Ivchyk, VasylThe article delves deeply into the profound impact of artificial intelligence (AI) on contemporary business management, elucidating its multifaceted applications, intricate challenges, and abundant opportunities. Crafted by seasoned experts in the field, the article introduces a novel approach to AI integration, advocating for a synergistic balance between routine and innovative applications to foster strategic adaptability. Drawing upon an exhaustive examination of existing literature and empirical research findings, the authors meticulously detail AI's transformative potential across various domains of business management, encompassing decision-making, operational efficiency, customer experiences, innovation, risk management, and market forecasting across diverse industries. The authors illuminate how organizations can utilize AI's latent capabilities to anticipate market shifts, optimize processes, personalize interactions, and achieve sustainable competitive advantage through pilot projects, continuous learning mechanisms, ethical AI practices, and robust measurement frameworks. Ultimately, this article positions AI integration as an evolutionary journey, reshaping organizational strategies, operational paradigms, and customer engagement frameworks to drive innovation-led growth and secure market leadership in the ever-evolving business landscape. AI tools can assist employees by automating repetitive tasks, providing personalized recommendations, and facilitating collaboration, leading to increased productivity and job satisfaction. Moreover, AI should streamline processes, automate tasks, and optimize resource allocation, leading to increased efficiency and reduced operational costs. Overall, the strategic integration of AI into company operations can drive performance improvements, enhance competitiveness, and position the organization for future success. However, it's essential for companies to address challenges such as data privacy, ethical considerations, and organizational change management to fully realize the benefits of AI implementation.Документ Unlocking the potential of artificial intelligence in business management(Teadmus OÜ, 2023) Shmatko, Nataliia; Ivchyk, Vasyl