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Документ Analysis of the policy of operation activity of anenterprise with productre servation(ПП "Технологічний Центр", 2022) Zaruba, Viktor; Potrashkova, Liudmyla; Guryanova, Lidiya; Sokol, Kateryna; Kuksa, IhorThis paper examines the process of operative planning of the production of an industrial company under conditions of random fluctuations in current demand. It is shown that under these conditions there are losses, the size of which depends on the adopted policy of operation activity. The policy of operation activity is understood as the rule of making decisions on current production volumes based on information about incoming orders, probable volumes of future demand, and possible losses due to the deviation of capacity load from the normative one. In the paper, it is proposed to assess the effectiveness of each policy of operation activity using the indicator of the limit average economic effect per unit of time for an infinite number of periods. An original approach to assessing the effectiveness of the policy of operation activity with product reservation was developed. It was shown that when using this policy, there is an effect of product “overstock” on the chains of successive periods. It was proposed to select the initial reserve so that the probability of completion of the reservation chain for a given number of periods should be close to unity. Such an approach creates an opportunity to determine the expected economic effect on the chains of reservation of various product types and, as a result, to assess the policy effectiveness in general. An assessment of the effectiveness of the policy with reservation in the form of the dependence of the policy effectiveness indicator on the values of cost indicators was obtained. Comparison of this assessment with a similar assessment of the effectiveness of the policy of fulfilling incoming orders allowed finding a condition under which the policy with reservation is more profitable. It involves ensuring that the magnitude of losses per unit of production associated with the product stock storage does not exceed half the sum of the magnitude of losses per unit of production due to downtime and excess capacity loadДокумент Marketing prerequisites for entering the enterprise in the international market of information technologies(ТЕС, 2020) Pererva, P. G.; Maksymenko, Yana; Sokol, KaterynaIt is substantiated that for a successful entry into the world market, an information enterprise needs to solve a number of important issues: to determine the desired and most attractive market segment that corresponds to the material capabilities of the enterprise; risks; choose the time to market; assess the scale of market entry; substantiate the way (form) of entering the international market. It is recommended to build a future strategy of the information enterprise in the international market using the concept of three horizons: the first horizon reflects the work of the enterprise to further improve the existing information product; the second horizon reflects the work of the enterprise to find new sources of profit; the third horizon reflects the capabilities of the enterprise, given the availability of the required amount of material and intellectual resources, access to international markets with a progressive information product developed on the basis of the blockchain.