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Object of research. The object of the research is the economic processes that take place in Ukraine during the development of financial technologies. One of the most problematic places is the crisis which was in 2008, at the present time many problems have emerged from the financial and economic side that had to be solved. Methodology. In the course of the study, the methods of deduction and induction were used to determine the peculiarities of the development of financial technologies in Ukraine. Findings. The state of financial technologies in Ukraine was analyzed at different times, during crises and after, the victories highlighted at the present time in this area, as well as the problems posed still need to be corrected. The presented options for solving some of the problems allows us to conclude that the development of financial technology is growing rapidly, passing and solving past issues and problems and setting new tasks for itself, although this industry is still very young. Originality.Originalitylies in the definition of the peculiarities of the development of financial technologies in Ukraine, as a new specific industry. Practical and / or theoretical value. The practical significance lies in the fact that the article describes the economic and financial problems of the country in crisis conditions and after them, how the development of financial technologies affects society, what consequences the country experiences, what problems there are and what the solutions will be. The results obtained will be used in further research for statistical forecasting of the success of the development of financial technologies in Ukraine. Clarified the definition of the essence of the category of "financial technology", which we consider as a synthesis of digital technologies and innovations in the financial sector, used for the provision, expansion and distribution of financial services by technology companies. For the effective and safe functioning and development of digital financial technologies, it is necessary to adhere to a competent and systematic approach on the part of the state on the legal regulation of the Fintech sphere. In today's realities, the implementation of the above measures will contribute to the prospective development of Fintech in Ukraine and the integration of financial technologies into the main spheres of society.

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