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Документ Guidelines for the internal and external students’ self-study in International Entrepreneurship course(National Technical University "Kharkiv Polytechnic Institute", 2022) Zubkova, Alina BoleslavivnaGuidelines for the internal and external students’ self-study in the International Entrepreneurship course for Master of Science in 07307 International BusinessДокумент Business Models in the Context of Digital Transformation of International Companies: Industry 5.0 vs. Industry 4.0(Collection of Scientific Papers "SCIENTIA", 2023-12) Zubkova, Alina Boleslavivna; Maihurova, Daria; Misiunia, RuslanThe development of artificial intelligence and other technologies, combined with the introduction of key provisions of the concept of sustainable development, makes it necessary to pay more attention to the issue of digital transformation of international enterprises and prompts the search for new business models to facilitate such a transition.Документ Business Modelling in the Strategic Management of International High-Tech Companies(Видавничий дім "Інжек", 2021) Zubkova, Alina Boleslavivna; Maihurova, D. S.The article is aimed to analyze the concept of the business model within the frame of strategic management of a company and background its influence on Ukrainian high-tech companies. Taking into account the fact that the concept of business model has long been explored by international scholars, it becomes necessary to determine how it is used in the strategic management of Ukrainian high-tech companies. Through the carried out content analysis of strategic management definitions provided by different authors, the main elements are allocated, which most scientists focus on, namely: the process of strategy development, goal setting, analysis of the internal and external environment, and value creation. Value creation is a particularly important parameter of the high technology market since the life cycle of such goods is short. Based on these data, it has been decided to analyze 50 innovative companies of Ukraine and their business models based on the Business Model Canvas, developed by the Swiss business theorist Alexander Osterwalder. The results of a frequency analysis helped to determine that Ukrainian companies have four weak building blocks in business models: customer segments, customers relationships, key partners, and cost structure. It has been found that companies use their business models only as a marketing communications tool. But, unfortunately, without understanding the customers, cost structure, and partners for whom value is created, the strategic development of a company is impossible.Документ Business modeling in the digital economy(НТУ "ХПІ", 2017) Zubkova, Alina BoleslavivnaFourth industrial revolution, artificial intelligence and digital communications entirely lead to the changes in the approaches to the business modeling. The ecosystems of the businesses more than ever before engage all kind of stakeholders to the process of value creation. The value is creating through the entire supply chain by the participation of business, its partners/providers and end consumer. The measure of participation of end consumer in the personalized value creation will depend on his/her engagement in this process. But the world of personal brands which we create by the use of different social media demands people uniqueness and attractiveness for the subscribers. The role of business will be to suggest this opportunity and do it as easier and transparent this can be. The biggest challenge by this kind of business modeling is to define the contribution in the final value of each participant of such collaboration.