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Документ Business modeling in the digital economy(НТУ "ХПІ", 2017) Zubkova, Alina BoleslavivnaFourth industrial revolution, artificial intelligence and digital communications entirely lead to the changes in the approaches to the business modeling. The ecosystems of the businesses more than ever before engage all kind of stakeholders to the process of value creation. The value is creating through the entire supply chain by the participation of business, its partners/providers and end consumer. The measure of participation of end consumer in the personalized value creation will depend on his/her engagement in this process. But the world of personal brands which we create by the use of different social media demands people uniqueness and attractiveness for the subscribers. The role of business will be to suggest this opportunity and do it as easier and transparent this can be. The biggest challenge by this kind of business modeling is to define the contribution in the final value of each participant of such collaboration.Документ Value creation in the international supply chains by means of information communication technology(НТУ "ХПИ", 2015) Zubkova, Alina Boleslavivna; Shvets, Mariia AnatoliyvnaThe definition of value creation is given and centers of value creation in the supply chain are identified. High-technology environment has influenced on companies’ performance. Efficiency of using information communication technology increases possibility to satisfy stakeholders with their needs. It is concluded with the centers of value creation in the supply chain where stakeholders’ participation plays a key role.