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Relevance of the research work is the analysis of the main features of 3D modeling for further implementation in e-commerce. Namely, the features of creating a human body 3D model with the ability to edit personal settings of individual parts of the body, as well as a basic set of clothes to provide a more realistic representation of the model. The features of the 3D model in general were considered in this article. The mathematical analysis of the 3D graphics rendering on the 2D monitor and the possibilities of control and editing of such models have been presented. The developed software product allows the user to create an anatomical three-dimensional model of the human body and then adjust it to his needs. The user can apply on created model variety of settings, namely more than 15 different views, with a full package of changes. It is possible to change the size, color of hair, eyebrows, eyes, face, body, legs. Also, the user is able to select the levels of skeletal frame views and additionally can select different backgrounds to provide a more realistic representation of the model in space. Additional functionality was implemented for more flexible configuration of the model’sface. The user can pre-determine points to select directions or sizes of different parts of the face using settings, displayed on the mouse or touchpad control. After adjustments, the user is able to manage the clothes that he had saved in the shopping cart from the online store, from which he later proceeded to the online fitting. After the fitting the user can test the creation of animations in 360 degrees of free movement. Finally, the user can go to the store to pay for the items he left in the shopping cart. Developed software allows improving main metrics of the on-line stores, which has a positive impact on increasing the growth of earnings.

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